Creating effective landing pages can be overwhelming for marketers, so you need to create a good landing pages for your website. When designing a landing page, be intentional to simplify your designs whenever possible because it is the first thing potential customers see when clicking ads or search results links. The main purpose of landing pages is converting visitors into customers. Avoid horizontal rules, which can break a visitor’s path, create a balance between variable information and white space.

Here are some of the tips to create a perfect landing page

• Killer headline

Most people concentrate more on how your headline looks and will quickly read the headline more often than diving into the content. Keep your landing page headline and body copy aligned this creates consistency and delivers a clearer message to the page visitors. The header should say exactly what the company offers and it should be short and catchy.

• Call to action

A CTA is the desired results of your landing page, encouraging visitors to do something to complete the journey, be it giving their email or newsletter, purchasing a product etc. Whether it’s a button or form, make it stand out and easy to click on. Use bright color in contrast to the landing page’s main color. It should also include an accountable text that is short and straight to the point with a font size that is visible enough. The CTA button requires its very own section because just like every other element mentioned here, it is crucial to get this right on your landing page

• Incorporate social proof into the page

Social proof is an incredibly powerful way to persuade your user’s to take action. When your landing page is social proof consumers have more access to information than ever before, and they put a lot of stock into what their peers are saying about the brand they use. Therefore, most of the consumers are researching products and services before they engage with your business. If your users have visible proof in the form of reviews, testimonials and real-time purchase from other users they’re highly likely to be the next ones to press the CTA button. Use those items to show visitors that they can join a long list of happy clients when they work with your business.

• Use imagery, videos and other forms of media

Adding images to your landing page is an excellent way to make your page more visually appealing. People want to see what they’re opting into, so adding images and videos to your landing page to show your products and services will persuade potential customers to make a crucial purchase decision.

• Make your landing page mobile -friendly

About 55% of internet users are using mobile phones to browse so it means that if you’re not building landing pages that are mobile optimized for a variety of screen sizes and devices you’re losing out on valuable leads. Also one should ensure that the landing page is well optimized for mobile because if not it could blow up when viewed on anything other than a desktop. So if you aren’t providing the best user experience to your users, you are likely to lose valuable opportunities and leads. One should double-check the quality of your page through mobile device in order to be sure that it is easy to navigate, how fast the landing page is and if everything is easily clickable.

It is challenging to make your e-commerce business stand out from the rest. That’s why you should use the best, leveraging and understanding best SEO tools in order to have a successful e-commerce SEO strategy. If you want to see how your site is performing in the search engines, you can use some of the many SEO tools that help you get more insights into your site.

 Here are some of the SEO tools to use:

• Ahrefs

Ahrefs is an outstanding e-commerce SEO tool that can help you with keyword research, competitor’s analysis, link building etc. Ahrefs is helpful when you are trying to understand what links performs well for your page and trying to figure out a trend in your particular niche. SEO experts can’t get enough of Ahrefs site audit feature as it’s the best SEO analysis tool around. This tool highlights what parts of the website that needs improvements to rank better in search engines. The features include:

• Site crawl
• Site audit
• Track key metrics
• A complete all in one e-commerce SEO tool

• SEMrush

SEMrush is the world leading keyword research and competitor analysis service for online marketing and one of the most popular SEO tools on the market. This tool assists you to enhance your site’s status in online search engine. It also looks at where you can use backlinks and even compares your strategy to that of your competitors. One can track their paid ads performance, organic keywords, even their best performing product listing ads. You should consider this tool because you can try out all the advanced features on SEMrush for free for 14 days. The features include:

• Rank tracking
• Local SEO
• Integrations for Google data studios
• Hyper-tracking via zip codes
• Link building

• Moz

Moz provides the best in class SEO management tool, great for all sizes of e-commerce companies. It helps boost the search engine visibility and rank your website. This SEO tool crawls the web, gathers the data and complies it into a report. Whether you are looking for keywords recommendations or a site crawl, Moz is a full-service package. You can get great insights into how your website is performing but also on how to improve it. It enables you to tactically target keywords with the ideal keywords search volume and trouble metrics. The features include:

• Site performance
• Keywords research study
• On-page optimization
• Website efficiency
• Customized reports
• Site crawl
• Link research

• Attracta

Attracta is one of the best SEO tools for e-commerce sites. It helps in boosting search engines rankings and increase traffic to websites. And also increased rankings leads straight to increase traffic for your website and more opportunities for sales and leads. The features include:

• Site map creation tool
• Title and meta descriptions
• SEO audit
• Local SEO services
• Keyword analysis and optimization

• Ubersuggests

It is a tool that can offer you the variety of backlinks needed for a specific keyword to be in the leading 10, the trouble of each keyword, associated keywords and concerns. It allows you to get an idea of strategies that work for your competitors and see how you can apply them better. Ubersuggests offers a list of keywords that you can automatically track and you can add others that interest you. It shows you your rankings over time, both on desktops and mobile. You can also use ubersuggest for SEO audit where it gives you an SEO score with suggestions of changes you can make to improve your score. SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is. It’s a useful SEO tool for e-commerce business. The features include:

• Backlink data
• Social media
• Domain overview
• Top SEO pages
• Content ideas

• Google search console

It is a good tool that you can use to measure your website search traffic and get a comprehensive report on its performance, analyze user search patterns and pinpoint existing website errors. This tool allows you to choose which pages on your website you want the search engines to pick and also eliminate the one’s that you don’t want. It uses search analytics, which helps optimize the content, specific URL’s and submitting the user’s website for indexing. in addition, if there is an issue in your website, it will receive alerts. The features include:

• URL checking
• Scan statistics
• AMP test
• Mobile compatibility
• Page insights
• Search console

• Screaming frog’s

It is an SEO tool that is a website crawler that instantly searches for 404 links and server errors that might harm your website search rankings. It is a popular free tool for analyzing and auditing technical and on page SEO concern. The SEO spider can effectively crawl both huge and small websites, allows you to analyze the results in real-time. Another advantage of screaming frog is that it is integrated with Google analytics and one can easily connect screaming frog’s account to Google analytics API and fetch user data up to 500 URL’s for free. The features include:

• Social media
• Link building
• Technical SEO audit
• Digital PR
• Conversion rate optimization

Most people are using mobile devices to access the internet than desktops. A fast website on mobile can greatly improves SEO and conversions.

According to google more than half of all internet traffic is generated from mobile devices, that means if your website is unresponsive and slow you are at risk of not only losing your visitors attention but also undermining your potential reach of new visitors. So if you want to keep mobile users’ attention long enough to generate lead or drive conversions, your mobile website loading speed must improve.

Here are some of the best ways to make your mobile website load faster:

• Minimize your code

Your website has a lot of codes and minifying your code takes out everything that redundant and unnecessary character’s without changing the functionalities and operations. This improves the website loading time. When you deleting the extra part of the code, one can reduce the page weight which helps in speeding up the loading time of the website.

• Simplify your web design

If you use a responsive design, your site will get more attention in form of social shares, which also boost your SEO. An advanced website may look quite impressive, however, the code essential to design it can needlessly overload a website, choose a simple yet original solution that will draw user attention.

• Optimize your images

Images can easily become one of the main speed issues of your site. Unoptimized images will remain unnecessarily large and hard to download, that is why you need to optimize them to increase your website speed. You can optimize these images without compromising with the quality.

• Build accelerated mobile pages (AMP)

Accelerated mobile pages is a project by Google to speed up website on mobile. Activating (AMP) project on your website pages will make it look great while also loading quickly, regardless of devices or distribution platform. AMP uses ultra-minimalistic HTML to reduce the times it takes for content on your mobile page to load. AMP enables fast web page rendering even when the network connection is really slow. Implementing it can significantly increase the users’ convenience and speed up the website loading time.

• Turn browser catching on

Catching is reliable way to speed up a website. You should use an effective catching plugin to serve cached contents to your mobile visitors. Mobile browsers can now ‘recall’ your pages and save the information to your tablet or smartphone for future use this means that they will not have to download all the files from the server again as they already have them stored in the browser. Browser caching can significantly improve the page speed of your website and also for returning users and this in turn will positively influence the way users’ perceive your site. If you are using WordPress, W3total cache plugin is one of the must- have plugins for performance optimization.

• Enable lazy loading

Lazy loading speeds up the initial loading of a site by only loading those images that are within the viewport. Lazy loading can be ideal for long scrolling pages. It loads content from top to bottom of the page and works great if your page has lots of images. This way the user doesn’t have to access the page and the image will load as they come into view. Lazy loading images is all about delaying the loading of images until a user scroll to it. This can improve speed. This technique can be effective in optimizing your page speed and improving the user experience(UX)

CONCLUSION

A faster mobile friendly website can increase traffic and bring new clients and conversions. Speeding up your mobile website should be a top priority if you want to stand out from your competitors.

What is google discover? Google discover is a personalized mobile feed for each based on their browsing and search history. It shows information and news about the topics that interest you like SEO etc. You could say it’s similar to a social media feed, but without any content from your contacts. It was created in 2017 and was formerly known as the Google feed but in 2017 Google renamed it as ‘discover”

Here are 5 tips to get Google discover traffic:

• Use high resolution image

Pages with high quality images and videos perform better on google discover. Creating high-quality is not about the text aspect of content creation. But it involves visual content types one should keep in mind that the new discover stresses more on visual which includes videos etc. Google recommends large images to be at least 1200px wide and enabled by the max image preview. One should also compress all images to allow fast loading without sacrificing quality. Besides writing high quality content, having high quality, eye-catching images in your content is a good way to gain more screen space and increase engagement.

• Having a mobile friendly website is a must

Your website needs to be mobile friendly as the feed is currently only available for mobile. At the very least you need to be responsive, fast loading website with unlimited or no ads, pop ups or interstitials. You can also analyze the pages that aren’t mobile friendly using Google search console. Google search console (GSC) usability on your site, you can test the pages optimized for mobile and also those that are not and check the difference. Having a fast, responsive site discovery will rank your site higher.

• Create both new and evergreen content

When you have evergreen content on your website, you must keep refreshing it to make sure the content stays relevant and up to date. Google discover will not randomly pick any content to show users, instead it looks for meaningful, quality material that will boost user experience. One should remember that Google discover will always present users with quality content, therefore one should invest on content creation strategy to provide your best and the best option is to write timely content. Content that people will find valuable throughout the year, and this will be beneficial because discover still finds your content useful and you will continuously get traffic.

• Comply with copyrights

Google will not feature websites that feature shared content. Googles corporate policies directly penalizes pages that contain content shared without respecting copyright which may include videos, audios, software music, images etc. therefore it will be difficult for such a page to be featured by Google discover algorithms.

• Publish your content on social media

Another way to optimize your blog posts for discover feeds is to increase your social media feed engagement. When one posts their blog posts/articles on social chances are that your articles might be ranked in google discover. The more of these elements like comments, shares and likes you get will make you post rank higher on user feeds. And the best way to improve your social feed management is to create and post helpful content regularly and this will drive consistent interaction and traffic. Also a good idea is to tell your followers to share your post across all channels.

Email marketing is known to be extremely powerful and vibrant way to reach out to connect to all your loyal customers. Creating a strong email marketing strategy help you reach and connect with your target audience in a personalized way to increase sales at an affordable cost. Email marketing allows developing brand awareness, building credibility and establishing trustworthy relationships with customers. Also it’s a perfect way to generate leads, drive more sales and boost website traffic. In this article we’re going to dig into 5 importance of email marketing for your e-commerce business

• Its cost effective

It is easy, effective and inexpensive. Email marketing allows business owners to reach a large number of consumer rate of nearly nothing per message. Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience. Traditional marketing techniques like TV, direct mail and print ads can become quite costly with all the fees involved. Keep in mind that investing in your email marketing strategy can help your e-commerce business achieve better results.

• Improves brand awareness

Email marketing is a best way to create brand identity since it allows you to directly access to your potential customer’s inboxes. Social media isn’t the only platform that helps the company’s brand awareness. If customers follow you, this signifies they have an interest in your business. Emails can increase the level of interest even more.

• Know you customers

Email marketing is a great way to build relationships with current customers, leads, prospects and even previous customers. This is because it gives opportunity to communicate with them directly at a convenient time for them. One can use sources like Facebook insights, Google analytics to gather information to craft engaging content for your customers.

• Email marketing has a higher conversion rates

Email marketing drive more sales than any marketing channel. This proves that email are the best thing for your e-commerce business. Businesses that use email marketing to segment their data and campaigns ensure that they send the most appropriate messages to individuals. When one use segmentation is one of the best ways to increase your emails conversions and if done correctly you can convert more customers.

• Mobile friendly email marketing is growing rapidly

Many companies have already integrated mobile marketing into the marketing mix as a results of its growing importance. Around 55% of emails are opened on a mobile phone so it’s significant and should come into play when planning any marketing strategy. Most consumers use mobile phones to access not only emails but also all types of media and information. Not using emails as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses.

Today having a business website is extremely important. So creating websites one needs to have high quality web design to achieve success especially in the business world. So having a well-planned website design, you can ensure that you can increase traffic to your website and even generate more leads. Therefore, it is essential to make ourselves familiar with things that can turn off a potential customer from staying on your website. Here are some common issues and how you can avoid them.

• Not optimized for mobile

A research was conducted and almost half of the website traffic comes from mobile users. If your website can not give a mobile experience to people, then you are losing many prospective visitors. Many people will simply exit websites which are not mobile friendly as they cannot browse properly on their phones. Therefore, a website must be mobile friendly and optimized to prevent losing a lot of variable customers and traffic to competitors. In this case a responsive design matter and your site display should work perfectly on all devices including laptops, tablets, smartphones and desktop computers.

• Error pages

The most common error pages say” this page does not exist” or” 404 error “. A customer will click and get the error message, generally an empty page which lead them to backing out of the site. This significantly affect the ranking performance of different search engines. If the website is having this type of error pages then consider redirecting them to the home page or recreating the same content, so that the customers will be taken to where they originally needed and hopefully the more relevant page solve their needs.

• Poor call to action option

 When it comes to CTA they are helpful to direct the customer to the page where they can fill out a contact form or find the product or services they are looking for. So give them clear instructions by creating a call to action button or hyperlinked text that is front and center. When your site doesn’t have clear CTA’s it puts them off from browsing experience and can cause them to leave your site. Without it and its proper function it would be hard for you to have sales or even brand awareness. Meaning you won’t get all those important conversions.

• Lack of social media link buttons

One should never neglect to add social media links buttons on your website. Social media buttons enable visitors to access the business page on social media networks including LinkedIn, Facebook, Instagram, YouTube etc. Once you have your accounts, you need to link them to your website, so more people can find your pages and connect with your company to other people. These can simply make your digital presence grow and reach through engaging consumers with your business more often.

• Slow loading

Customers expect a website to load quickly. If not 40% of consumers abandon a website if it doesn’t load in four seconds. Speed is a factor in your site ranking with search engines. To collect this problem, you need first to find out what exactly is slowing your site down by using website speed testing tools. Here are some fundamentals tips to optimize the speed of your site.

• Page speed report: use the light house tool to check and fix load speed issues
• Optimize your pictures: one should compress your images by using an online image optimizer
• Web hosting
• Using browser catching to reduce how often browser need to reload your pages.

Unstructured information

Your website should contain valuable content that answers the questions of the visitors. Most consumers come to websites for a reason which might be products or services, making a purchase and if they find it hard to locate what they needed they end up leaving your site. To avoid such issues one should make structured content from the perspective of the user’s mindset.

• Inconsistent design

When you have an inconsistent design it confuses the target market which as a result makes them lose interest. When it comes to the website design it should be seamless to allow visitors to move from one page to another with ease. It should offer an intuitive experience without making customers think about what they need to do next. Having a consistent design can strengthen your company’s brand identity, that loyal clients will recognize and really show your customers that you care about the little things.

When creating an e-commerce website, you should use the right color, images, fonts, words and graphic to convince visitors to make a purchase. There are many ways through which you can easily improve conversions rate in your e-commerce website by working on customer experience. A seamless website design plays a big role in getting customers to complete the checkout process.

Here are 7 tips for creating an outstanding e-commerce website design.

• Keep it simple and also have a responsive design

 If you want to optimize your e-commerce web design for conversions, you should consider simplifying it. The more elements that you have on your page, the more it takes away your visitors from the entire point of the website. Users shouldn’t have to search for buttons or dog too far to find the right category. What makes a good e-commerce website design is the minimalism and cleanliness that make a website look refined and favor the products. Once you website is easier for someone to shop with you, the more willing they’ll be to complete the purchase and give a sale. Request only the information that is absolutely necessary like shipping address (if needed), name and payment information. Keep your design clear, clean and simple and also keep the focus on the sale. The best e-commerce design is light and spacious.

• Keep it mobile responsive

If your page isn’t set up to be mobile responsive, you instantly lose that group of customers when you fail to optimize your e-commerce web design for mobile use is one of the biggest mistake you can make. It could be inconvenient for users to use the website. So in short if you want to capture more clients make you website fully responsive. One should test their site and make sure to view their sites from different devices and operating systems just to be sure.

• Use high-quality photos

One should know that a picture is worth a thousand words. Adding more relevant images into a website design increases conversions. Also adding several shots of each product and create a slideshow for each product listing. When you lack to add quality photos no one is going to buy a product sight unseen so you should consider adding photos galleries for each product so that visitors can click through them. When you also have low quality photos they might signify that a store doesn’t care about making an effort to sell so they are likely to go search in another e-commerce website that offers same products as you. High quality images instill trust in your potential customers without fail, which in turn gives them the confidence to shop from your website.

• Make branding a priority

One should have a consistent branding across all the pages of all site makes standing out easy. If your website is faceless it will look like a scam to the visitors. One should create branding messages that define what makes them unique from their competitors. Also make sure that your logo is visible enough on each page of your site and keep color schemes, font consistent and on brand. Ensure that your branding and experiences are consistent across all devices and channels. One should also ensure that when clients visit your physical store (if there is any) to have the same feel as in the website.

• Add easy and convenient navigation

Make your products categories and products pages easy to navigate and this will make your customers to search for products and to filter products like color, product type etc. Make sure you have easy to navigate product pages and categories. The easier your pages are to navigate the easier it will be for you customers to find exactly what they need.

• Add social proof

One should incorporate social proof into your home pages, this is because you will appear more trustworthy to your future customers. Make it easy for your clients to keep in touch, also add sharing buttons on your site.

• Use a view cart button

When you incorporate the cart button visible at all times while customers are shopping has been proven to increase conversions and also maintain a clean and organized record of the transactions that take place, so as to prevent any sort of confusions. Also convenient for customers because it simplifies the payment making the process by acting as a facilitator between payment getaways and the main website.

CONCLUSION

Your website is the face of your business , so when a visitors lands in your website it takes them few seconds to decide whether they like it or not. So one should make sure that their e-commerce website has a good design that looks amazing and in the end it will convert perfectly. So one should implement the tips above to have an outstanding e-commerce website.

WordPress.org is one of the most content management system (CMS) in the world. Used by approximately 75million websites of all types and size use WordPress to post new content each second. WordPress dominance is a result of its adaptability and the fact it can serve as the backend for standard blog, create a membership website, e-commerce websites, building a perfect website for small business and even static web pages. The CMS has quickly become favorite among both web-novices and web savvy users because of how simple yet powerful it is. One of the most misconception regarding WordPress is that it is only used for blogging. Initially WordPress began as a blogging platform, it has now grow into a powerful website builder and robust content management system (CMS).

Here are some of the most important reasons why you should start using WordPress for your business in 2022

• WordPress is customizable

WordPress is easy to use. You don’t need any coding experience to set up a website using WordPress, because it is customizable you can change or customize anything on your WordPress website without having to worry about compatibility issues. You can use one of the many it provides, or buy one of the various premium themes developed. One can also add and extend certain features to make the website function and perform just the way you want. This makes WordPress an ideal platform for small businesses who want to start up their own website but don’t have the time or resources to develop their own system.

• SEO friendly

Popular search engines like Bing and Google tend to rank websites that use WordPress higher than those that don’t. WordPress makes it easy by having some-built tools that tell you how SEO- friendly your content is. WordPress is the most popular CMS in the world when it comes to increasing search engine rankings. If you want to make your site SEO friendly, you can also add plugins such yoast SEO. These plugins make it easy to improve your site SEO and help you create more helpful pages.

• Flexibility

WordPress provide you with design flexibility this means one can design to have different layouts in their website instead of having a rational design. Allows designers and developers to create and modify layouts and applications. One has the option to just use a basic version of the platform to publish blog posts. And also use the other side for your business website and add widgets and plugin to add functionality.

• WordPress is free

WordPress is an open source software that doesn’t cost anything to download, install and use. One can use WordPress to create any kind of website. You can typically find themes and plugins for free but the premium( the ones that you pay for) ones often provide better features and quality support. Also WordPress doesn’t charge extra if your site starts to get more traffic than you anticipated. It’s important to note that the only core software is free, any themes or plugins you install may come at an additional price.

• WordPress is easy to use

WordPress is quite easy to use for beginners; one does not need any coding skills to create a website or blog. WordPress comes with a dashboard with various menus options listed in the sidebar. One can easily create posts and pages, add navigation menu’s and customize your site design.

• WordPress is safe and secure

WordPress makes it easy for you to enhance your site’s security with features like password protection for folder contents. However, if you use free security plugins and backup services, you can protect your site from hacking.

What is link building? Link building is where you place your website’s backlinks in other websites. These links help online user reach different webpages and sites including yours with a single click. Link building is the process of developing connections and placing these backlinks on various website in order to grow your webpage or e-commerce site. Link building in SEO is a very important strategy to give your website a great ranking. Here are major benefits to developing a good link building strategy.

Benefits from linking building for SEO

• Improving rankings: One should know that without backlinks, it is very difficult to rank on Google even when the website might have quality content. Your competitors who rank above you in search for your industry keywords will always have a higher percentage of backlinks. However, if you want to over rank them, you will need to create more backlinks than them, even though you’re in the same sector or industry. Algorithms are key and they will always favor sites that actively build value and authority. Create links that are trusted, diverse and relevant to build better results.
• Increase search engine visibility:  Visibility can make or break not only your link building strategy but also your digital marketing strategy as a whole. Link building increases search and can also help in credible lead generation. The more backlinks your website has, the better your online visibility will be. Which means that your content will show up more frequently on search results and be positioned among the top results if a lot reputable sources link back to it. So every time you are linked to from a new website, you are exposing yourself to thousands of new viewers and readers who will see your content through that link. This can have a big positive impact to your business and help to a quickly establish you as a trusted brand.
• Improves website traffic: one of the best ways to attract more traffic from search engines is through link building. The more your website ranks, the more the traffic it will get. Which helps you get relevant traffic which is a good indicator of your website performance. If you create a permanent link on authority site, then you will get a huge traffic for a long period of time. That is why link building is one of the best and most affordable method for generating relevant traffic.
• Links gives you credibility: links are important as they judge your website’s credibility. Google aims to provide users with the most relevant results to their search engine queries. If a user finds your backlinks in one of the most leading authority sites, they will regard your website and your brand to be of the same standings. The more quality links that point towards your site, the more credibility you’ll have.
• Enhancing relationships in your niche: Link building sometimes it involves reaching out to other blogs and websites that share your niche. Connecting with business owner in your niche can mean having a sound board for new ideas and also means that you should first understand who their targeted visitors are, what they’re interested in etc. link building might open up greater opportunities for businesses and other avenues for collaborations.

What is UX ?  User experience design (UX) refers to the way people interact with product, service or system. Also by improving the usability, accessibility and efficiently of user interaction with the website or apps. Here are some of the tactics to follow:

• Improve the page speed: Your website loading speed is very imperative. If it takes longer than 3 seconds to load, 55 percent of the people will leave your app or website. Page loading time also plays a vital role in helping the users decide whether they are going to further visit the site. If they are underserved in terms of user experience for the very first time, there are brighter chances that will ignore your site for future reference also. One of the website user experience best practices is to compress all your images before uploading them to the website. This will significantly improve your website loading speed.
• Make sure your site is responsive on all devices: One should know that enterprise operates in the mobile internet era, and you can’t ignore this fact. Survey’s show that the modern user expects a company’s mobile website to be as good as the desktop. If your website isn’t mobile optimized, users are five times more likely to abandon it. In addition to this, Google started penalizing sites that aren’t optimized for mobile devices, making the need for responsiveness even more crucial. This is probably the single-most valuable way in which you can improve your website usability. Google crawls both your desktop and mobile website and uses both of them to index your website. That means that in terms of SEO a mobile friendly website can help you perform better.
• Catch your 404 errors: None of your clients is going to like 404 errors of their search. Fixing this no found error is a step forward in promising your users a better user experience. When a user approaches a link or an image, they are expecting this link will take them to the next place they want to go. Encountering a 404 error page annoys users and make them rethink spending their time on your website and this will end up making them leaving your site immediately.
• Use attractive CTA: Your visitors already know which information is important and what to focus on your page. CTA’s have to be one of those element. CTA’S that are clearly marked with the action word enable your website users to more easily navigate your site, and get exactly what they want in the location they expect to find it. When you have an attractive CTA it will help in getting the higher conversion and additionally adding to a unique user experience.
• Increase user attention through white space: White spaces makes the content more eligible and also helps the user on other elements of the website. White space helps to smooth things out and gives an elegant look and feel to your webpage. However, it is used to deliver a clear and direct message. It is also associated sophistication as it is considered as a way to organize text and elements. The design background color does not always have to be white. It only needs to be the space between elements of the website. White space adds simplicity and elegance to your webpages.

CONCLUSION

UX is all about designing your website around the user’s point of view to provide delightful user experience. The key to good UX design is making it work for both your users and your platform. A well designed user experience is about leading a user to the data or resources they need, while cutting off everything that might stand in their path. To elevate user’s experience a bit more, keep in mind to consider the above-mentioned points.