Creating effective landing pages can be overwhelming for marketers, so you need to create a good landing pages for your website. When designing a landing page, be intentional to simplify your designs whenever possible because it is the first thing potential customers see when clicking ads or search results links. The main purpose of landing pages is converting visitors into customers. Avoid horizontal rules, which can break a visitor’s path, create a balance between variable information and white space.
Here are some of the tips to create a perfect landing page
- Killer headline
Most people concentrate more on how your headline looks and will quickly read the headline more often than diving into the content. Keep your landing page headline and body copy aligned this creates consistency and delivers a clearer message to the page visitors. The header should say exactly what the company offers and it should be short and catchy.
- Call to action
A CTA is the desired results of your landing page, encouraging visitors to do something to complete the journey, be it giving their email or newsletter, purchasing a product etc. Whether it’s a button or form, make it stand out and easy to click on. Use bright color in contrast to the landing page’s main color. It should also include an accountable text that is short and straight to the point with a font size that is visible enough. The CTA button requires its very own section because just like every other element mentioned here, it is crucial to get this right on your landing page
- Incorporate social proof into the page
Social proof is an incredibly powerful way to persuade your user’s to take action. When your landing page is social proof consumers have more access to information than ever before, and they put a lot of stock into what their peers are saying about the brand they use. Therefore, most of the consumers are researching products and services before they engage with your business. If your users have visible proof in the form of reviews, testimonials and real-time purchase from other users they’re highly likely to be the next ones to press the CTA button. Use those items to show visitors that they can join a long list of happy clients when they work with your business.
- Use imagery, videos and other forms of media
Adding images to your landing page is an excellent way to make your page more visually appealing. People want to see what they’re opting into, so adding images and videos to your landing page to show your products and services will persuade potential customers to make a crucial purchase decision.
- Make your landing page mobile -friendly
About 55% of internet users are using mobile phones to browse so it means that if you’re not building landing pages that are mobile optimized for a variety of screen sizes and devices you’re losing out on valuable leads. Also one should ensure that the landing page is well optimized for mobile because if not it could blow up when viewed on anything other than a desktop. So if you aren’t providing the best user experience to your users, you are likely to lose valuable opportunities and leads. One should double-check the quality of your page through mobile device in order to be sure that it is easy to navigate, how fast the landing page is and if everything is easily clickable.