TOP 6 ESSENTIAL WEBSITE OPTIMIZATION STRATEGIES

Website optimization related basic keys - blissmarcom

What is website optimization? Is the process of using tools, advanced strategies and experiments to improve the performance of your website, improve search engine traffic and overall user experience. When you fail to optimize you’re going to lose a lot of traffic in your website.

Here are some of the key strategies to optimize your website for best results

  • Website speed
GTmetrix vs PageSpeed Insights vs Pingdom Tools vs WebPageTest

This is one of the most things you need to consider when optimizing your website for SEO your website loading is a high factor when it comes to ranking on search engines. So one can do a website speed test by using GTmetrix tool for speed optimization that gives valuable insights on how fast your site loads. One can increase website speed by:

  • Enable browser caching
  • Reduce call to HTTP
  • Use minimal plugins and redirects
  • Reduce and optimize file sizes
  • Conduct keyword research

Keywords have always been and still are the most important optimization element. These are the most common words or phrases a customer uses when searching for information on your products or services. You can start your keywords research by asking yourself what you would type into google to find a website like yours. Using keywords planner, begin with your industry and location. The tool will then give you a wide range of search items, how often they are searched and the competition over those words. You’ll want to find as many relevant keywords for your business as possible that have low competition but high search numbers. Here are some of the things to improve keywords in your website

  • Are directly relevant to your products or services
  • They indicate high purchase intent
  • Mobile -first approach

About 52% of all website traffic is generally from mobile devices. And having a mobile-friendly site Google takes into consideration and your site ranks higher. Beyond affecting your rankings, mobile friendliness is important as we are using our phones more and more to browse, purchase etc. making your website mobile-friendly means adapting your site for devices with lower bandwidth and smaller screens. Google also use mobile first indexing, so failing to optimize your website for phones and tablets will be needlessly detrimental to your search rankings. Here is what you need to do:

  • Use shorter meta titles, which are easier to read on small screens
  • Utilize a responsive design so your site adapts to any device
  • Avoid long-form content
  • Enhance user experience

Optimizing user experience while designing your website will increase its eventual conversion rate. User experience focuses on providing the best content, design and functionality to your online visitors in hopes for them returning to your site or converting into clients. To ensure the best UX, make sure your website is:

  • Appear credible and trustworthy
  • Strive to make your content accessible to everyone
  • Easy to navigate and use
  • Adds value for the visitors
  • Great content that provides value and touches on every stage of the buyer’s journey.
  • Fix technical SEO issues

Technical SEO refers to tools that supervise the SEO of a website and resolve issues as they are encountered. Technical SEO makes it easier for search engines to find your content by improving your website’s structure. Here are some few things to improve the technical SEO for website optimization.

  • Use title and meta tags, but don’t duplicate
  • Remove less performing content from your site
  • Ascertain that your site is mobile friendly
  • Use google console to check for any issues with your site indexing and fix them
  • Remove the less performing content from your site
  • Invest in backlinks

A backlink from another domain to your website is one of the most important signals to Google that your content is authoritative. The higher the number of backlinks to your webpages, the higher they will rank on the SERP’s. Here are some strategies to build quality backlinks

  • Track broken backlinks and reclaim them
  • Create backlinks from websites similar to your business to improve user intent
  • Use resource pages
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8 EMAIL MARKETING MISTAKES TO AVOID

What is email marketing and how it works? (Easy Guide)

As the technology is advancing it allows marketers to gather fresh leads online while also improving customer retention. But many marketers fail in their email marketing campaigns which damages their reputation to their customers or audience. Some errors are obvious and a major misstep could instantly negate all the hard work you’ve put into your email campaign. So if you’re ready to take your email strategy to the next level, review and correct these eight mistakes that should be avoided at all cost:

  • Writing poor subject lines

Subject lines are often overlooked in the email drafting process, when in reality it is quite possibly one of the most important elements of marketing mail. Penning poor subject lines can lead to lower open rates. So, write short, sweet, professional and personalized subject lines. With subscriber’s email inboxes getting flooded with a lot of enticing offers or info, it’s important to make your message stand out and get opened.

  • Not having a clear call to action

Being engaging is important, but you also need to make sure that customers are given every opportunity to do business with you. So without a call to action, you’re leaving it up to your audience to figure out what you want them to do which sometimes is frustrating for them. So make sure all of your emails have a clear purpose, bring value and include at least one clear call to action (CTA). Don’t overwhelm your reader with tons of CTA’s which might turn them off to click on.

  • Including too many stock images and graphics

While using stock images and graphics to make your content more interesting it can have a negative effect. Which might lead to some recipients to block email images. When you send too many photos, you’re pretty much sending a blank email. Users may delete such messages or even consider them spam. So go easy on images and make sure that all the truly important messages come through somewhere in a plain text, so your readers won’t miss them.

  • Dismissing mobile optimization

Today half of all the emails are opened on a mobile device. Crafting an email from the computer, many marketers forget that most of their subscribers now have switched to mobile devices where the formatting might not be the same. Smartphones are by far the most popular device for all ages, which means that the majority of your customer’s base is primarily using their phone to research, browse, read, interact and purchase.  If you email isn’t optimized for mobiles, then you are losing potential opportunities and risking high unsubscription rates, so make your email mobile friendly by all means. Also one can use mobile -friendly HTML email templates and test the final copy on your smartphones before hitting the send button.

  • Not letting your subscriber’s reply

No subscriber looks forward to receiving email from an organization that won’t let them reply. Emails that fail to let readers respond and ask questions is a turn off to the audience and they may look for a more personalized experience where brands are interested in hearing back from their customers. So make sure that you serve your newsletter through email that lets the reader communicate back.  Also make sure to always send emails from an email address your subscribers are familiar with and to which they can reply if needed.

  • Overloading subscriber’s inboxes with too many emails

Some businesses make the mistake of sending too many emails to their customers. Sending your customers with emails after email leaves them annoyed and more likely to unsubscribe. Mailing your contacts too often frustrates them while contacting them after a long absence is equally bad for your business. So one should have a mailing frequency, consider the nature of your business and the customer’s expectation as primary factors.

  • Neglecting to welcome subscribers

If someone signs up for your email list, it’s a mistake to not immediately welcome them. One can set things up so your email marketing platform knows to automatically send a welcome message right away. Welcome emails should be triggered immediately after sign-up. This is because they have highest open rates compared to every other email category, so if you are not sending them, it is a missed opportunity.

  • Not segmenting your subscribers list and personalizing your emails

If you are not segmenting your contacts based on their unique preferences, it is a waste of a lot of money. The objective of email marketing is to maintain close contact with your customers. By segmenting your email list, you can make sure that you send emails that are relevant to your subscribers. To avoid such email marketing mistake, take advantage of email segmentation. Based on both the demographic and psychographic data you’ve gathered; you can ensure that the right people are getting the right message at the right time. Not all personalized emails have to be individually customized, but some level of personalization should be done to improve sales, open rates and click rates

CONCLUSION

Email marketing is still very effective and thriving everyone needs to make this a priority. Avoiding these 8 common email marketing mistakes will take time and experimentation. However, you can build better, more effective campaigns that will deliver on your goals.

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WHAT IS E-A-T IN SEO AND WHY ITS IMPORTANT

E-A-T and SEO for Google: Everything You Need to Know

What is E-A-T stands for expertise, authoritativeness and trustworthiness. These three factors are the ones Google uses to measure how much trust it should place in your brand or website. And it helps quality raters to analyze and measure the value of the website’s main content. This means that Google Algorithms is devised to detect certain signals within the website that recognizes the site and its content according to E-A-T and then ranks sites accordingly along with other aspects of its algorithms. It’s not a ranking factor, but it is part of the larger page quality evaluation for your site and thus can have a big impact on your organic visibility

Here what’s those initials mean:

  • Expertise: means to have a high level of knowledge. The expertise that is reflected in the website you are trying to promote search engines can tell you are an expert on your business or not.
  • Authoritativeness: one needs to show that you are an authority or the authoritativeness of the creator of the main content. And you can get this from the expertise of your writers or yourself. Authoritativeness comes from a good reputation in the industry. It is the measure of how people see your website and the content available on it. When someone sees a website as the go-to source for information on a given topic then that’s authority.
  • Trustworthiness: You need to show users they can trust the creator of the main content and the website trustworthiness is important for e-commerce websites that ask users for their credit cards information. It’s the final criteria for your customers to believe in your product/services. They should like you, this is often reflected in the customer’s reviews. Google Algorithms have a lot of data on their customers and therefore they know whom the customers trust.

                        WHY IS E-A-T IMPORTANT

  • Use or hire experts

Provides high quality that will be used by others as expert materials when discussing your subject matter. Google loves expert content and especially they reward content that is created by someone with credentials and qualifications. Hiring experts is an essential part of SEO if you want to succeed in the present day competition driven economy. The reason is obvious for this step, without expertise you are missing a crucial piece of E-A-T.

  • Keep content up to date

Always keep all your content up to date with the most accurate information. If you are covering topics like YMYL topics like financial advice, medical then keeping content updated is crucial for demonstrating E-A-T this is because they must be maintained, edited, reviewed and updated on regular basis. When you update your content it improves accuracy and relevance.

  • Audit your brand

 When you audit your brand it establishes a stronger foundation for its trustworthiness. You can start by asking existing customers base, send them a survey or give a call etc. and ask them about their experience with your company or business. Evaluate how your brand positions itself within your industry and look for a specific way to improve that positioning. After the auditing is done and it reveals that there are a few gaps, create a plan on how to strengthen you brand presence.

  • Build content creation framework

All your content must be expertly written and should have links to pages that validate the articles subject matter. Consistent content is a perfect way to establish your authority. Effective content creation framework is one of the most important parts of SEO. All content should be created only for the purpose of the customers and if doesn’t match the sale funnel, it probably doesn’t belong to your site.

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HOW TO CREATE THE PERFECT LANDING PAGE FOR YOUR BUSINESS IN 2022

12 Landing Page Optimization Best Practices To Increase Your Conversions

Creating effective landing pages can be overwhelming for marketers, so you need to create a good landing pages for your website. When designing a landing page, be intentional to simplify your designs whenever possible because it is the first thing potential customers see when clicking ads or search results links. The main purpose of landing pages is converting visitors into customers. Avoid horizontal rules, which can break a visitor’s path, create a balance between variable information and white space.

Here are some of the tips to create a perfect landing page

  • Killer headline

Most people concentrate more on how your headline looks and will quickly read the headline more often than diving into the content. Keep your landing page headline and body copy aligned this creates consistency and delivers a clearer message to the page visitors. The header should say exactly what the company offers and it should be short and catchy.

  • Call to action

A CTA is the desired results of your landing page, encouraging visitors to do something to complete the journey, be it giving their email or newsletter, purchasing a product etc. Whether it’s a button or form, make it stand out and easy to click on. Use bright color in contrast to the landing page’s main color. It should also include an accountable text that is short and straight to the point with a font size that is visible enough. The CTA button requires its very own section because just like every other element mentioned here, it is crucial to get this right on your landing page

  • Incorporate social proof into the page

Social proof is an incredibly powerful way to persuade your user’s to take action. When your landing page is social proof consumers have more access to information than ever before, and they put a lot of stock into what their peers are saying about the brand they use. Therefore, most of the consumers are researching products and services before they engage with your business. If your users have visible proof in the form of reviews, testimonials and real-time purchase from other users they’re highly likely to be the next ones to press the CTA button. Use those items to show visitors that they can join a long list of happy clients when they work with your business.

  • Use imagery, videos and other forms of media

Adding images to your landing page is an excellent way to make your page more visually appealing. People want to see what they’re opting into, so adding images and videos to your landing page to show your products and services will persuade potential customers to make a crucial purchase decision.

  • Make your landing page mobile -friendly

About 55% of internet users are using mobile phones to browse so it means that if you’re not building landing pages that are mobile optimized for a variety of screen sizes and devices you’re losing out on valuable leads. Also one should ensure that the landing page is well optimized for mobile because if not it could blow up when viewed on anything other than a desktop. So if you aren’t providing the best user experience to your users, you are likely to lose valuable opportunities and leads. One should double-check the quality of your page through mobile device in order to be sure that it is easy to navigate, how fast the landing page is and if everything is easily clickable.

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BEST SEO TOOLS FOR GROWING YOUR E-COMMERCE BUSINESS

21 Best SEO Tools & Software in 2022 (Pro Reviews + Free Options)

           

It is challenging to make your e-commerce business stand out from the rest. That’s why you should use the best, leveraging and understanding best SEO tools in order to have a successful e-commerce SEO strategy. If you want to see how your site is performing in the search engines, you can use some of the many SEO tools that help you get more insights into your site.

 Here are some of the SEO tools to use:

  • Ahrefs
Ahrefs

Ahrefs is an outstanding e-commerce SEO tool that can help you with keyword research, competitor’s analysis, link building etc. Ahrefs is helpful when you are trying to understand what links performs well for your page and trying to figure out a trend in your particular niche. SEO experts can’t get enough of Ahrefs site audit feature as it’s the best SEO analysis tool around. This tool highlights what parts of the website that needs improvements to rank better in search engines. The features include:

  • Site crawl
  • Site audit
  • Track key metrics
  • A complete all in one e-commerce SEO tool
  • SEMrush
semrush-best-seo-tool-for-ecommerce

SEMrush is the world leading keyword research and competitor analysis service for online marketing and one of the most popular SEO tools on the market. This tool assists you to enhance your site’s status in online search engine. It also looks at where you can use backlinks and even compares your strategy to that of your competitors. One can track their paid ads performance, organic keywords, even their best performing product listing ads. You should consider this tool because you can try out all the advanced features on SEMrush for free for 14 days. The features include:

  • Rank tracking
  • Local SEO
  • Integrations for Google data studios
  • Hyper-tracking via zip codes
  • Link building
  • Moz
moz ecommerce seo

Moz provides the best in class SEO management tool, great for all sizes of e-commerce companies. It helps boost the search engine visibility and rank your website. This SEO tool crawls the web, gathers the data and complies it into a report. Whether you are looking for keywords recommendations or a site crawl, Moz is a full-service package. You can get great insights into how your website is performing but also on how to improve it. It enables you to tactically target keywords with the ideal keywords search volume and trouble metrics. The features include:

  • Site performance
  • Keywords research study
  • On-page optimization
  • Website efficiency
  • Customized reports
  • Site crawl
  • Link research
  • Attracta
Attracta free seo tool for ecommerce

Attracta is one of the best SEO tools for e-commerce sites. It helps in boosting search engines rankings and increase traffic to websites. And also increased rankings leads straight to increase traffic for your website and more opportunities for sales and leads. The features include:

  • Site map creation tool
  • Title and meta descriptions
  • SEO audit
  • Local SEO services
  • Keyword analysis and optimization
  • Ubersuggests
Ubersuggest 7.0: The Ultimate Keyword Research Tool

It is a tool that can offer you the variety of backlinks needed for a specific keyword to be in the leading 10, the trouble of each keyword, associated keywords and concerns. It allows you to get an idea of strategies that work for your competitors and see how you can apply them better. Ubersuggests offers a list of keywords that you can automatically track and you can add others that interest you. It shows you your rankings over time, both on desktops and mobile. You can also use ubersuggest for SEO audit where it gives you an SEO score with suggestions of changes you can make to improve your score. SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is. It’s a useful SEO tool for e-commerce business. The features include:

  • Backlink data
  • Social media
  • Domain overview
  • Top SEO pages
  • Content ideas
  • Google search console
Best seo tools

It is a good tool that you can use to measure your website search traffic and get a comprehensive report on its performance, analyze user search patterns and pinpoint existing website errors. This tool allows you to choose which pages on your website you want the search engines to pick and also eliminate the one’s that you don’t want. It uses search analytics, which helps optimize the content, specific URL’s and submitting the user’s website for indexing. in addition, if there is an issue in your website, it will receive alerts. The features include:

  • URL checking
  • Scan statistics
  • AMP test
  • Mobile compatibility
  • Page insights
  • Search console
  • Screaming frog’s
seo-tools-for-ecommerce-sites-screaming-frog

It is an SEO tool that is a website crawler that instantly searches for 404 links and server errors that might harm your website search rankings. It is a popular free tool for analyzing and auditing technical and on page SEO concern. The SEO spider can effectively crawl both huge and small websites, allows you to analyze the results in real-time. Another advantage of screaming frog is that it is integrated with Google analytics and one can easily connect screaming frog’s account to Google analytics API and fetch user data up to 500 URL’s for free. The features include:

  • Social media
  • Link building
  • Technical SEO audit
  • Digital PR
  • Conversion rate optimization

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BEST WAYS TO MAKE YOUR MOBILE WEBSITE LOAD FASTER IN 2022

Desktop and mobile responsive website design.

Most people are using mobile devices to access the internet than desktops. A fast website on mobile can greatly improves SEO and conversions.

According to google more than half of all internet traffic is generated from mobile devices, that means if your website is unresponsive and slow you are at risk of not only losing your visitors attention but also undermining your potential reach of new visitors. So if you want to keep mobile users’ attention long enough to generate lead or drive conversions, your mobile website loading speed must improve.

Here are some of the best ways to make your mobile website load faster:

  • Minimize your code

Your website has a lot of codes and minifying your code takes out everything that redundant and unnecessary character’s without changing the functionalities and operations. This improves the website loading time. When you deleting the extra part of the code, one can reduce the page weight which helps in speeding up the loading time of the website.

  • Simplify your web design

If you use a responsive design, your site will get more attention in form of social shares, which also boost your SEO. An advanced website may look quite impressive, however, the code essential to design it can needlessly overload a website, choose a simple yet original solution that will draw user attention.

  • Optimize your images

Images can easily become one of the main speed issues of your site. Unoptimized images will remain unnecessarily large and hard to download, that is why you need to optimize them to increase your website speed. You can optimize these images without compromising with the quality.

  • Build accelerated mobile pages (AMP)

Accelerated mobile pages is a project by Google to speed up website on mobile. Activating (AMP) project on your website pages will make it look great while also loading quickly, regardless of devices or distribution platform. AMP uses ultra-minimalistic HTML to reduce the times it takes for content on your mobile page to load. AMP enables fast web page rendering even when the network connection is really slow. Implementing it can significantly increase the users’ convenience and speed up the website loading time.

  • Turn browser catching on

Catching is reliable way to speed up a website. You should use an effective catching plugin to serve cached contents to your mobile visitors. Mobile browsers can now ‘recall’ your pages and save the information to your tablet or smartphone for future use this means that they will not have to download all the files from the server again as they already have them stored in the browser. Browser caching can significantly improve the page speed of your website and also for returning users and this in turn will positively influence the way users’ perceive your site. If you are using WordPress, W3total cache plugin is one of the must- have plugins for performance optimization.

  • Enable lazy loading

Lazy loading speeds up the initial loading of a site by only loading those images that are within the viewport. Lazy loading can be ideal for long scrolling pages. It loads content from top to bottom of the page and works great if your page has lots of images. This way the user doesn’t have to access the page and the image will load as they come into view. Lazy loading images is all about delaying the loading of images until a user scroll to it. This can improve speed. This technique can be effective in optimizing your page speed and improving the user experience(UX)

CONCLUSION

A faster mobile friendly website can increase traffic and bring new clients and conversions. Speeding up your mobile website should be a top priority if you want to stand out from your competitors.

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TIPS FOR GETTING TRAFFIC FROM GOOGLE DISCOVER

5 types of content Google Discover is now excluding

What is google discover? Google discover is a personalized mobile feed for each based on their browsing and search history. It shows information and news about the topics that interest you like SEO etc. You could say it’s similar to a social media feed, but without any content from your contacts. It was created in 2017 and was formerly known as the Google feed but in 2017 Google renamed it as ‘discover”

Here are 5 tips to get Google discover traffic:

  • Use high resolution image

Pages with high quality images and videos perform better on google discover. Creating high-quality is not about the text aspect of content creation. But it involves visual content types one should keep in mind that the new discover stresses more on visual which includes videos etc. Google recommends large images to be at least 1200px wide and enabled by the max image preview. One should also compress all images to allow fast loading without sacrificing quality. Besides writing high quality content, having high quality, eye-catching images in your content is a good way to gain more screen space and increase engagement.

  • Having a mobile friendly website is a must

Your website needs to be mobile friendly as the feed is currently only available for mobile. At the very least you need to be responsive, fast loading website with unlimited or no ads, pop ups or interstitials. You can also analyze the pages that aren’t mobile friendly using Google search console. Google search console (GSC) usability on your site, you can test the pages optimized for mobile and also those that are not and check the difference. Having a fast, responsive site discovery will rank your site higher.

  • Create both new and evergreen content

When you have evergreen content on your website, you must keep refreshing it to make sure the content stays relevant and up to date. Google discover will not randomly pick any content to show users, instead it looks for meaningful, quality material that will boost user experience. One should remember that Google discover will always present users with quality content, therefore one should invest on content creation strategy to provide your best and the best option is to write timely content. Content that people will find valuable throughout the year, and this will be beneficial because discover still finds your content useful and you will continuously get traffic.

  • Comply with copyrights

Google will not feature websites that feature shared content. Googles corporate policies directly penalizes pages that contain content shared without respecting copyright which may include videos, audios, software music, images etc. therefore it will be difficult for such a page to be featured by Google discover algorithms.

  • Publish your content on social media

Another way to optimize your blog posts for discover feeds is to increase your social media feed engagement. When one posts their blog posts/articles on social chances are that your articles might be ranked in google discover. The more of these elements like comments, shares and likes you get will make you post rank higher on user feeds. And the best way to improve your social feed management is to create and post helpful content regularly and this will drive consistent interaction and traffic. Also a good idea is to tell your followers to share your post across all channels.

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IMPORTANCE OF EMAIL MARKETING FOR E-COMMERCE BUSINESS

Reach your Clients Directly through Innovative Email Marketing Service

Email marketing is known to be extremely powerful and vibrant way to reach out to connect to all your loyal customers. Creating a strong email marketing strategy help you reach and connect with your target audience in a personalized way to increase sales at an affordable cost. Email marketing allows developing brand awareness, building credibility and establishing trustworthy relationships with customers. Also it’s a perfect way to generate leads, drive more sales and boost website traffic. In this article we’re going to dig into 5 importance of email marketing for your e-commerce business

  • Its cost effective
How Cost Effective Are Promotional Products Compared to Other Advertising?  | Factory Direct Promos

It is easy, effective and inexpensive. Email marketing allows business owners to reach a large number of consumer rate of nearly nothing per message. Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience. Traditional marketing techniques like TV, direct mail and print ads can become quite costly with all the fees involved. Keep in mind that investing in your email marketing strategy can help your e-commerce business achieve better results.

  • Improves brand awareness
Tips that Boost Brand Awareness and Brand Recognition | by  ReputationDefender | Medium

Email marketing is a best way to create brand identity since it allows you to directly access to your potential customer’s inboxes. Social media isn’t the only platform that helps the company’s brand awareness. If customers follow you, this signifies they have an interest in your business. Emails can increase the level of interest even more.

  • Know you customers
5 ways to find out what your customers want | Customer Experience Insight

Email marketing is a great way to build relationships with current customers, leads, prospects and even previous customers. This is because it gives opportunity to communicate with them directly at a convenient time for them. One can use sources like Facebook insights, Google analytics to gather information to craft engaging content for your customers.

  • Email marketing has a higher conversion rates

Email marketing drive more sales than any marketing channel. This proves that email are the best thing for your e-commerce business. Businesses that use email marketing to segment their data and campaigns ensure that they send the most appropriate messages to individuals. When one use segmentation is one of the best ways to increase your emails conversions and if done correctly you can convert more customers.

  • Mobile friendly email marketing is growing rapidly

Many companies have already integrated mobile marketing into the marketing mix as a results of its growing importance. Around 55% of emails are opened on a mobile phone so it’s significant and should come into play when planning any marketing strategy. Most consumers use mobile phones to access not only emails but also all types of media and information. Not using emails as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses.

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 TYPICAL WEBSITE FAILS AND HOW TO AVOID THEM

6 Web Design Fails to Avoid When Designing Your Website

Today having a business website is extremely important. So creating websites one needs to have high quality web design to achieve success especially in the business world. So having a well-planned website design, you can ensure that you can increase traffic to your website and even generate more leads. Therefore, it is essential to make ourselves familiar with things that can turn off a potential customer from staying on your website. Here are some common issues and how you can avoid them.

  • Not optimized for mobile
Mobile-Friendly Website - Why is It Important? - ECS Media Blog

A research was conducted and almost half of the website traffic comes from mobile users. If your website can not give a mobile experience to people, then you are losing many prospective visitors. Many people will simply exit websites which are not mobile friendly as they cannot browse properly on their phones. Therefore, a website must be mobile friendly and optimized to prevent losing a lot of variable customers and traffic to competitors. In this case a responsive design matter and your site display should work perfectly on all devices including laptops, tablets, smartphones and desktop computers.

  • Error pages
What a 404 Page Not Found Error is and How to Fix It

The most common error pages say” this page does not exist” or” 404 error “. A customer will click and get the error message, generally an empty page which lead them to backing out of the site. This significantly affect the ranking performance of different search engines. If the website is having this type of error pages then consider redirecting them to the home page or recreating the same content, so that the customers will be taken to where they originally needed and hopefully the more relevant page solve their needs.

  • Poor call to action option

 When it comes to CTA they are helpful to direct the customer to the page where they can fill out a contact form or find the product or services they are looking for. So give them clear instructions by creating a call to action button or hyperlinked text that is front and center. When your site doesn’t have clear CTA’s it puts them off from browsing experience and can cause them to leave your site. Without it and its proper function it would be hard for you to have sales or even brand awareness. Meaning you won’t get all those important conversions.

  • Lack of social media link buttons

One should never neglect to add social media links buttons on your website. Social media buttons enable visitors to access the business page on social media networks including LinkedIn, Facebook, Instagram, YouTube etc. Once you have your accounts, you need to link them to your website, so more people can find your pages and connect with your company to other people. These can simply make your digital presence grow and reach through engaging consumers with your business more often.

  • Slow loading
9 Ways on How to Improve Your Website's Loading Speed

Customers expect a website to load quickly. If not 40% of consumers abandon a website if it doesn’t load in four seconds. Speed is a factor in your site ranking with search engines. To collect this problem, you need first to find out what exactly is slowing your site down by using website speed testing tools. Here are some fundamentals tips to optimize the speed of your site.

  • Page speed report: use the light house tool to check and fix load speed issues
  • Optimize your pictures: one should compress your images by using an online image optimizer
  • Web hosting
  • Using browser catching to reduce how often browser need to reload your pages.

Unstructured information

Your website should contain valuable content that answers the questions of the visitors. Most consumers come to websites for a reason which might be products or services, making a purchase and if they find it hard to locate what they needed they end up leaving your site. To avoid such issues one should make structured content from the perspective of the user’s mindset.

  • Inconsistent design

When you have an inconsistent design it confuses the target market which as a result makes them lose interest. When it comes to the website design it should be seamless to allow visitors to move from one page to another with ease. It should offer an intuitive experience without making customers think about what they need to do next. Having a consistent design can strengthen your company’s brand identity, that loyal clients will recognize and really show your customers that you care about the little things.

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TOP 7 TIPS FOR OUTSTANDING E-COMMERCE WEBSITE DESIGN

E-commerce Web Application: Why Your Business Needs One?

When creating an e-commerce website, you should use the right color, images, fonts, words and graphic to convince visitors to make a purchase. There are many ways through which you can easily improve conversions rate in your e-commerce website by working on customer experience. A seamless website design plays a big role in getting customers to complete the checkout process.

Here are 7 tips for creating an outstanding e-commerce website design.

  • Keep it simple and also have a responsive design
When Less Is More: Tips to Keep Your Website Simple | Search SEO Chicago

 If you want to optimize your e-commerce web design for conversions, you should consider simplifying it. The more elements that you have on your page, the more it takes away your visitors from the entire point of the website. Users shouldn’t have to search for buttons or dog too far to find the right category. What makes a good e-commerce website design is the minimalism and cleanliness that make a website look refined and favor the products. Once you website is easier for someone to shop with you, the more willing they’ll be to complete the purchase and give a sale. Request only the information that is absolutely necessary like shipping address (if needed), name and payment information. Keep your design clear, clean and simple and also keep the focus on the sale. The best e-commerce design is light and spacious.

  • Keep it mobile responsive
Mobile Friendly Web Design and Customers

If your page isn’t set up to be mobile responsive, you instantly lose that group of customers when you fail to optimize your e-commerce web design for mobile use is one of the biggest mistake you can make. It could be inconvenient for users to use the website. So in short if you want to capture more clients make you website fully responsive. One should test their site and make sure to view their sites from different devices and operating systems just to be sure.

  • Use high-quality photos

One should know that a picture is worth a thousand words. Adding more relevant images into a website design increases conversions. Also adding several shots of each product and create a slideshow for each product listing. When you lack to add quality photos no one is going to buy a product sight unseen so you should consider adding photos galleries for each product so that visitors can click through them. When you also have low quality photos they might signify that a store doesn’t care about making an effort to sell so they are likely to go search in another e-commerce website that offers same products as you. High quality images instill trust in your potential customers without fail, which in turn gives them the confidence to shop from your website.

  • Make branding a priority

One should have a consistent branding across all the pages of all site makes standing out easy. If your website is faceless it will look like a scam to the visitors. One should create branding messages that define what makes them unique from their competitors. Also make sure that your logo is visible enough on each page of your site and keep color schemes, font consistent and on brand. Ensure that your branding and experiences are consistent across all devices and channels. One should also ensure that when clients visit your physical store (if there is any) to have the same feel as in the website.

  • Add easy and convenient navigation

Make your products categories and products pages easy to navigate and this will make your customers to search for products and to filter products like color, product type etc. Make sure you have easy to navigate product pages and categories. The easier your pages are to navigate the easier it will be for you customers to find exactly what they need.

  • Add social proof

One should incorporate social proof into your home pages, this is because you will appear more trustworthy to your future customers. Make it easy for your clients to keep in touch, also add sharing buttons on your site.

  • Use a view cart button
Add To Cart Button Images – Browse 35,160 Stock Photos, Vectors, and Video  | Adobe Stock

When you incorporate the cart button visible at all times while customers are shopping has been proven to increase conversions and also maintain a clean and organized record of the transactions that take place, so as to prevent any sort of confusions. Also convenient for customers because it simplifies the payment making the process by acting as a facilitator between payment getaways and the main website.

CONCLUSION

Your website is the face of your business , so when a visitors lands in your website it takes them few seconds to decide whether they like it or not. So one should make sure that their e-commerce website has a good design that looks amazing and in the end it will convert perfectly. So one should implement the tips above to have an outstanding e-commerce website.

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