What is UX ? User experience design (UX) refers to the way people interact with product, service or system. Also by improving the usability, accessibility and efficiently of user interaction with the website or apps. Here are some of the tactics to follow:
- Make sure your site is responsive on all devices: One should know that enterprise operates in the mobile internet era, and you can’t ignore this fact. Survey’s show that the modern user expects a company’s mobile website to be as good as the desktop. If your website isn’t mobile optimized, users are five times more likely to abandon it. In addition to this, Google started penalizing sites that aren’t optimized for mobile devices, making the need for responsiveness even more crucial. This is probably the single-most valuable way in which you can improve your website usability. Google crawls both your desktop and mobile website and uses both of them to index your website. That means that in terms of SEO a mobile friendly website can help you perform better.
- Catch your 404 errors: None of your clients is going to like 404 errors of their search. Fixing this no found error is a step forward in promising your users a better user experience. When a user approaches a link or an image, they are expecting this link will take them to the next place they want to go. Encountering a 404 error page annoys users and make them rethink spending their time on your website and this will end up making them leaving your site immediately.
- Use attractive CTA: Your visitors already know which information is important and what to focus on your page. CTA’s have to be one of those element. CTA’S that are clearly marked with the action word enable your website users to more easily navigate your site, and get exactly what they want in the location they expect to find it. When you have an attractive CTA it will help in getting the higher conversion and additionally adding to a unique user experience.
- Increase user attention through white space: White spaces makes the content more eligible and also helps the user on other elements of the website. White space helps to smooth things out and gives an elegant look and feel to your webpage. However, it is used to deliver a clear and direct message. It is also associated sophistication as it is considered as a way to organize text and elements. The design background color does not always have to be white. It only needs to be the space between elements of the website. White space adds simplicity and elegance to your webpages.
UX is all about designing your website around the user’s point of view to provide delightful user experience. The key to good UX design is making it work for both your users and your platform. A well designed user experience is about leading a user to the data or resources they need, while cutting off everything that might stand in their path. To elevate user’s experience a bit more, keep in mind to consider the above-mentioned points.