What is google discover? Google discover is a personalized mobile feed for each based on their browsing and search history. It shows information and news about the topics that interest you like SEO etc. You could say it’s similar to a social media feed, but without any content from your contacts. It was created in 2017 and was formerly known as the Google feed but in 2017 Google renamed it as ‘discover”
Here are 5 tips to get Google discover traffic:
- Use high resolution image
Pages with high quality images and videos perform better on google discover. Creating high-quality is not about the text aspect of content creation. But it involves visual content types one should keep in mind that the new discover stresses more on visual which includes videos etc. Google recommends large images to be at least 1200px wide and enabled by the max image preview. One should also compress all images to allow fast loading without sacrificing quality. Besides writing high quality content, having high quality, eye-catching images in your content is a good way to gain more screen space and increase engagement.
- Having a mobile friendly website is a must
Your website needs to be mobile friendly as the feed is currently only available for mobile. At the very least you need to be responsive, fast loading website with unlimited or no ads, pop ups or interstitials. You can also analyze the pages that aren’t mobile friendly using Google search console. Google search console (GSC) usability on your site, you can test the pages optimized for mobile and also those that are not and check the difference. Having a fast, responsive site discovery will rank your site higher.
- Create both new and evergreen content
When you have evergreen content on your website, you must keep refreshing it to make sure the content stays relevant and up to date. Google discover will not randomly pick any content to show users, instead it looks for meaningful, quality material that will boost user experience. One should remember that Google discover will always present users with quality content, therefore one should invest on content creation strategy to provide your best and the best option is to write timely content. Content that people will find valuable throughout the year, and this will be beneficial because discover still finds your content useful and you will continuously get traffic.
- Comply with copyrights
Google will not feature websites that feature shared content. Googles corporate policies directly penalizes pages that contain content shared without respecting copyright which may include videos, audios, software music, images etc. therefore it will be difficult for such a page to be featured by Google discover algorithms.
- Publish your content on social media
Another way to optimize your blog posts for discover feeds is to increase your social media feed engagement. When one posts their blog posts/articles on social chances are that your articles might be ranked in google discover. The more of these elements like comments, shares and likes you get will make you post rank higher on user feeds. And the best way to improve your social feed management is to create and post helpful content regularly and this will drive consistent interaction and traffic. Also a good idea is to tell your followers to share your post across all channels.