What is a domain name? this is the address people type into a web browser in order to reach your site. A domain name should be unique to a specific website and cannot be a shared or duplicate with other web pages.
Why is it important:
- Provides visibility for your brand: a good domain will create awareness and attract customers.
- Increases your search engine rankings: when one has quality content on their website, your domain name will become more and more recognizable in search engines like google, Bing etc. Which draws more customers to your site.
- Provides your brand marketability around the world or the local region.
Here are some of the tips to use when deciding on a perfect domain name:
Research your domain name
One should always conduct research of their domain name in order to find out whether there is an existing business using the same name. when one has an almost matching name or similar name it could lead to confusion among users and also leads to legal issues which may cost you a lot of money.
Use target keywords in your domain name search
Keywords are very important in a domain. If you choose to use keywords, always put the keywords in the beginning of your domain. This is because that’s where they will be most powerful for your rankings. At times its difficult to find a good target keywords, that are not already used. One needs to be creative and combine your keywords to make your domain unique. One can find keywords with tools like keywordtool.io and google keywords planner.
Keep your domain name short
When it comes to domain name it should have shorter names which are easier to remember, read and type. Which means users are more likely to find you. We recommend keeping your domain name length between 6-14 characters. If you have a longer domain name it makes users more prone to typos as a result it can lead to loss traffic. Try to keep your domain name short as possible.
Avoid the use of hyphens and numbers in domain name
When choosing a domain name, hyphens or numbers can lead to a spam domain and also make it harder to pronounce. Hyphenated domains are also prone to typos. so if you are looking for domain name for your site, always make it simple and avoid using hyphens and numbers because they tend to confuse the users.
Target for brandable domain names
One should choose a unique and memorable domain which helps your business stands out more and set itself apart from your competitors. Brandable domain names allows sufficient flexibility in your business change. This is because most business change over time and they might expand to offer more product or services. In such situation, a brandable domain name is able to remain relevant and accommodate the changes. One should also keep in mind that through your domain name this is how visitors will find, remember and share your company on the web browser.
Use top level extension names
One should always keep in mind that before you purchase a domain, you will need to know which domain name extension suite your business. When choosing your domain name extension, we always recommend choosing a .com. Many users will automatically type “.com “at the end of every domain this is because they are more familiar with .com compared to other extensions like .net,.org etc.
Make sure it is easy to pronounce
One should avoid words that are difficult to spell or can be spelled more than one way. When your domain is easy to pronounce it makes you to share your domain name to upcoming clients. The harder your domain name is in terms of pronunciation makes your upcoming clients mistype and misspell your domain and end up in a different website.
When choosing a domain name its not easy as we think. By following the tips we discussed above you can easily create a brand and also boost your search traffic.
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