The secret to a successful product launch and earning the early sales and income you need to succeed is an efficient pre-launch marketing campaign.

If done well, a pre-launch marketing effort will raise awareness, create buzz, and build excitement for your new good or service.

It will assist you in creating a list of contacts, generating leads, and turning those leads into actual paying clients.

A product must, in the first place, mesh well with the target market in order to be successful. Before spending millions of dollars attempting to figure out how to promote a product that no one wants, the issue is that many businesses never bother to evaluate their business concepts, examine their competitors, or even identify target consumers.

 The following are some of ideas to pre-launch a product:

Creating a landing page

As you embark on your pre-launch marketing journey, your website and landing page are the first stop.

For every business, but especially during the run-up to your launch, having a strong website and a landing page that is optimized for leads and conversions is essential.

You can benefit from using your landing page, regardless of whether your design and copy are flawless or whether all that is visible is “coming soon.”

You can provide value to your customers while also collecting contacts and leads. Here are the most important methods:

• A quick and simple sign-up for more information on the product and its launch. You can provide a newsletter or special access to launch deals.
• If you intend to offer pre-ordering, make it as simple as possible.
• Keep track of where your visitors are coming from to determine which marketing channels are bringing them to your website.
• Heat mapping software can be used to see how visitors interact with your website.
• Provide highlights as well as detailed product information that is difficult to convey in advertisements or on social media.
• Improve your SEO by optimizing your website and building links.
• Showcase any social proof, reviews, or influencer posts you have

Because studies demonstrate that delivering people to specific landing pages rather than the home page increases the rate at which marketers are able to collect leads, landing pages are a crucial component of pre-launch marketing. The ROI of internet advertising is boosted by landing page testing (A/B testing), which improves the effectiveness of a landing page.

A landing page is a fantastic place to promote your product throughout your pre-launch campaign. By creating anticipation with specifically crafted content, you may pique people’s interest in what you have to offer. A countdown on your landing page conveys the idea that this product launch is something that your clients won’t want to miss. Then, you may provide extra material, such interesting videos, to draw website users in and persuade them to buy your goods.

•  Write a welcome sequence

Delivering your lead magnet is only the beginning. Write a brief 1–5 email welcome sequence to introduce yourself, describe what you do, and explain how you might help subscribers. Inform them of what to anticipate when you launch. A proven strategy to develop devoted customers who will purchase and/or advertise your good or service in the future is to offer value and connection.

For automated email marketing, I advise ConvertKit*. Writing email sequences and distributing lead magnets become much easier. It has significantly reduced the amount of time I spend on tasks.

• Practicing link building

Link building can be viewed as an unintended consequence of a successful content marketing strategy. Despite the fact that links are no longer the most important Google ranking factor, they can still help spread the word about a product and drive engagement.

There are numerous link building strategies to consider, ranging from guest posts and evergreen content to social media outreach and on-site social sharing buttons, but they all rely on one thing: quality content.

Among these pre-launch marketing techniques for link development, guest posting in particular has the advantage of giving you access to readers of other websites and piquing their interest in your product. Find websites with the same audience as your target demographic, and then create a blog post to pitch them. This gives you the chance to engage with their audience and promote your campaign.

• Establish a social media presence

Social media is an excellent place to market your website before it goes live, and your social profiles serve as mini-hubs for your community to gather when your website is down.

Visitors can stay up to date on the latest developments by linking to your social profiles on your coming soon page.

Adding your social profile links to your SeedProd coming soon page is simple.

Your social media presence allows your audience to connect with your brand. When it comes to new product launch marketing, the ability to connect with an audience on a personal level is critical. Respond positively to their comments, rewarding their engagement with your own. This type of interaction can foster brand loyalty before consumers even hold your product.

• Coming up with a content strategy

Because content marketing creates three times as many leads per dollar invested as paid search marketing, 87 percent of visionaries and 81 percent of leaders maintain content at the center of their marketing initiatives. There are many various sorts of content to investigate, including blog posts, podcasts, and YouTube videos, all of which fall under the umbrella of content marketing but serve slightly different purposes.

The goal of your content pre-launch tactics should be to be as captivating as feasible. You want the content you provide for your product launch campaign to capture and hold the viewer’s attention. Your audience should be interested in sharing the material with their peers and on social media.

As long as you maintain the momentum, a successful launch may result from your material going viral.

Be certain to specify your objectives and key performance metrics while developing a content plan (KPIs). To determine if you’re on the right path, evaluate your current situation and analyze your progress over time. To stay on track and organized, make sure to construct a content calendar. Google Calendar does an excellent job, but there are other several tools that were created just for this purpose and have a ton of useful features.

• Launch a preview video

You may have noticed that videos are the new favorite way to market anything online. So why should it be any different for you?

Using video to market your website before launch provides a highly shareable way to tell your audience more about what they can expect.

Here are a few things you can do with video content:

• Make a video of a preview of new site features.
• Give people a sneak peek at future content.
• Respond to frequently asked questions from your audience.

The possibilities are nearly limitless!

To make things even easier, you can embed a video right on your coming soon page for people to watch and share with others.

You may succinctly and clearly explain the value of your product while simultaneously building buzz around it by creating an engaging promo video and posting it on social media.

• Building an email list

Creating an email list before launching your new website is a wise move because it creates a line of communication with your site visitors.

With this method of communication, you can deliver crucial information about your website straight to the inboxes of those who are interested in what you have to say.

But let’s not jump to conclusions just yet. You must first create your email list, which we’ll walk you through doing right now, before sending any emails.

Using SeedProd to create a coming soon page is fantastic since it enables you to gather email signups from the same page. Let’s look at how you can accomplish this on your own.

Scroll down from the landing page builder to the Advanced Blocks section and drag the opt in from block onto your coming soon page.

• Implementing a cost-effective SEO strategy

SEO is more than just keywords. It is about making a website accessible to both real people and search engines. It reflects the fact that the majority of users access the internet through mobile devices and will not recommend a company if their mobile website is poorly designed or unresponsive.

To ensure the effectiveness of your SEO strategy, you must be aware of current search engine optimization trends and strategies, such as voice search, featured snippets, video, schema markup, and others.

CONCLUSION

The best way to get things going when you introduce your newest good, service, or company is with pre-lunch marketing!

In preparation for your product launch, we’ve discussed some of the simplest and most efficient pre-launch marketing techniques.

One of the most crucial elements of product marketing is a good product launch. It is insufficient to ensure that everyone is familiar with the name of your company. You must ensure that customers can relate to your brand and new product on some level. It’s critical to select the best concept for your product launch.

By working with influencers, telling your story, developing connections with them on social media, or holding a giveaway contest, you can attain that connectivity.

The success of any business website depends on its website design. Just by looking at your website, visitors can trust, authority, security, and more. You risk losing important visitors and potential clients if your website loads slowly, is difficult to navigate, or is difficult to read.

Consumers of today don’t waste time on subpar websites. With so much information available and new websites appearing daily, if your website isn’t up to par, your visitors are only a few clicks away from your rivals.

Web designers have the difficult task of fusing attractive looks with practicality and authority, all while facilitating users’ quick access to the information they need.

• Navigation

The website design should be simple to use, with menu items easily accessible from any page. The viewer should always know where they are on the website and should have easy access to where they want to go. A site map is a fantastic idea that will be implemented if one is available. This may seem obvious, but most websites could be improved in this area. Remember that there is a thin line between an interactive menu and one that is annoying, so functionality should be the goal.

Your website’s navigation is more important than you may realize. Having an intuitive and easy-to-navigate website will make your users happy, and while it may not be the reason visitors return, it can be ruled out as a reason NOT to return. A simple, well-developed and intentional site map will go a long way. Sites that require too many clicks or page links will irritate your visitor. Get them to their destination quickly and easily.

Another important aspect of the website’s design is navigation via effective and responsive menus. If users are unable to access the desired content, they will quickly become frustrated. Menus are typically found at the top or bottom of the page, but there are numerous options to consider. Finally, clarity is essential.

A visually appealing website that is consistent with the brand does not have to be expensive, and website maintenance companies can make ongoing management simple. 

• Content

This is the foundation of your website. Not only does your content influence search engine placement, but it is also the reason most visitors come to your website in the first place. The text on your website should be informative, easy to read, and concise. Web content and copy that has been well thought out will do more than anything else to make your website design engaging, effective, and popular.

There is no doubt that ‘Content is King.’ It is one of the primary reasons people visit your website and plays a significant role in Search Engine Optimization (SEO).

To make your website ‘stickier,’ you should put in a lot of effort to create first-rate content, which should include videos, relevant news/information, and high-resolution imagery. This will ensure that your users stay on your website for a longer period of time.

• Mobile friendly

More transactions take happen on mobile devices than on traditional PCs and laptops in today’s mobile-centric world. An audience is more likely to stay on your website for longer if it is responsive, and the longer they stay, the more likely it is that they will conduct business with you.

It cannot be emphasized enough how crucial it is to have a website that is responsive to mobile devices; 57% of internet users said they wouldn’t even recommend a company with a mobile website that is poorly built.

Anything that connects to the internet, including tablets, needs to be taken into account; responsiveness is not limited to smartphones and computers.

A website that isn’t mobile-friendly is already behind in this world where mobile usage is on the rise. With no indications of slowing down, mobile traffic has surpassed desktop traffic.

Your website should function equally well across all platforms. Despite the fact that the majority of WordPress templates are mobile-friendly, a custom design will need to be either on a responsive template that can adjust to different screen sizes or on a mobile-only site that is utilized whenever a user who is not a desktop user views your site.

• SEO

SEO (search engine optimization) is crucial for any company looking to succeed online, but far too frequently, companies wait until their website is already designed to take SEO into account. Your pages must be properly optimized to be competitive given the hundreds of thousands of websites already in use.

An SEO-friendly website is created with the goal of making it simple for search engines to navigate the site, read content, and learn more about how to rank your website.

You must conduct keyword research to determine what your audiences are looking for in order to develop strong SEO. To select relevant keywords, you can utilize analytical software, speak with a web development business, or browse the websites of competitors. Make careful to incorporate your keyword expertise into the website’s content and metadata. It is critical to keep in mind that Google’s SEO algorithm is always evolving. Keep up with the updates if you want your website to remain relevant.

• Appearance

The appearance of your website is one of its most important and noticeable elements. Your company should be presented professionally and should appeal to your target market. Users will be drawn to designs with current trends and useful functionality.

A design that can endure (or readily develop) for years to come will secure your investment from the outset because technology and design trends are ever-evolving. A poorly thought-out website will quickly become outdated, necessitating far more frequent updates than you had originally planned. Your website’s design should complement and represent your brand. The combination of colors, typography, images, and photos must result in a unified design that ages well.

• Typography

Similar to choosing color palettes, typography for your website should take industry and branding into account. Your choice of font will assist in getting your point through to your audience.

The correct amount of professionalism and freshness must be achieved. Find something a little unique to set your site apart from others, whether you use a serif or sans serif font.

Both on a laptop and a mobile device, it should be simple to read. This often signifies at least 16 pixels. To distinguish headers and accents, you can also use a complementing font. However, don’t go overboard with the sizing changes or the body text will seem cluttered.

Last but not least, employ a color scheme that contrasts your backdrop and content by combining light and dark tones and avoid combining two very bright colors.

CONCLUSION

Website needs time and work to be established that is effective and well-managed. Before you can develop features that appeal to potential clients, you will need to work on it continuously for a time, making improvements.

Not only is your website the nucleus of all of your marketing initiatives, but it also serves as the hub of your entire company.

It serves as a resource for both present and potential customers to learn more about your company’s overall operations and your products or services.

On your website, clients can book a demo, learn more about your goods or services, and potential partners can find out more about your business. It’s also where your landing pages, or the pages that visitors access after clicking on one of your adverts, are located.

Website management should be a daily issue for your company because it is essential to both your marketing effectiveness and the general success of your firm

What is website management?

The combination of numerous services required to effectively manage your website can be referred to as website management. Typical website management tasks include:

• Site security
• content management
• website support

If you run a small business, it makes sense to outsource website management to a web design firm or a digital agency that provides website maintenance services. Larger businesses could have internal teams in charge of overseeing their websites.

Imagine you own a website that was once designed or developed by a company. They may also be able to help you with continuing website administration.

In order to manage your website effectively, especially if you run a small business, you’ll need to outsource your needs to a web design company or a digital marketing firm that also provides website maintenance services. Larger businesses might have specialized internal teams in charge of maintaining the websites for their respective businesses.

Consider a time when a designer or company built or updated a website for you. They may also provide continuous website administration services as part of their service portfolio in that scenario, which you may take advantage of.

How can website management boost ROI?

A secure website ranks higher in search engines, attracts more visitors, and has less downtime.

Hackers and cybercriminals are constantly attempting to gain access to websites. These attacks can cause your website to crash, infect your users’ devices, phish for potentially sensitive information, and much more.

Any attack on your website, as you might expect, can have serious consequences for your organization, especially if sensitive data is compromised or your website is down for an extended period of time. In the event of an attack, you may face problems such as:

• Traffic, leads, and customers are all being lost.
• Poor UX and slow load times lead to a loss of trust in your brand.
• If confidential information is compromised, legal issues may arise.
• The continuing management of website security should include both passive measures like installing powerful firewalls to thwart potential hackers and active measures like doing routine virus scans and updating your website architecture.

You can relax knowing that your website visitors are protected as they browse, use, and make purchases from it since it is secure.

Uploading content optimized for SEO and optimizing existing content boost your traffic

Increase Your Traffic by Uploading SEO-Optimized Content and Improving Already-Existing Content

Your website is never something you should approach like a static entity. One of the most crucial components of any website’s success is the consistent addition of fresh material. Another is the optimization of already existing information.

For the interest of your website, you’ll want to ensure that every new piece of content you publish is SEO-optimized; some best practices include:

• Conduct a keyword search for your subject.
• In your writing, use keywords naturally and wisely. Improve title tags and meta descriptions.
• Make sure your content is optimized for length; according to studies, long-form content is a dependable strategy to raise your website in the SERPs.

The following are some excellent practices for your website’s current content:

• Make sure the content’s information is current.
• Verify that your inbound and outbound links are still functional.
• Make sure each page on your website has an optimized URL, a meta description, and alternative text.
• The individual in charge of managing your website will typically be in charge of optimizing your current material, although an internal content team may also be in charge of this.

Ongoing website support keeps your website functioning

The word “website support” is used to refer to a broad range of problems, including content management and website security. Support for websites may also include:

• Edits to the website’s menu
• management of analytics
• Updates and enhancements to plugins
• provide updates
• Website and data backup
• upkeep of landing pages

Much more!

To maintain the functioning and performance of your website, you must regularly accomplish certain activities, such as web security. Additionally, staying current with plugin, theme, server, and hosting upgrades will ensure that your website’s loading times remain optimal and that all plugins you’re using continue to function as intended.

You should track and analyze the analytics of your website, including organic traffic, time on page, bounce rate, and conversion rate.

These metrics can let you know if visitors are coming to and staying on your site, and if any changes need to be made to increase these figures.

It’s essential to carry out these operations on a regular basis to keep your website operating. By keeping up with server/hosting, plugin, theme, and server changes, you can make sure that your website loads quickly and that all plugins function as they should.

Examining and keeping track of website data such the bounce rate, conversion rate, time spent on site, and organic traffic.

You can use these analytics to monitor how visitors arrive to and navigate around your website. They also let you know if your website has to be altered in order to improve these metrics.

CONCLUSION

Maintaining your website with company website development is essential for bringing in new visitors and converting those visitors into leads or customers. In close proximity to this, proper content management of a website will ensure that data is kept safe and secure, resulting in a great user experience. The support and reporting on this crucial viewpoint should be your main focus because they could have long-lasting effects in terms of increased change rates.

What is website optimization? Is the process of using tools, advanced strategies and experiments to improve the performance of your website, improve search engine traffic and overall user experience. When you fail to optimize you’re going to lose a lot of traffic in your website.

Here are some of the key strategies to optimize your website for best results

• Website speed

This is one of the most things you need to consider when optimizing your website for SEO your website loading is a high factor when it comes to ranking on search engines. So one can do a website speed test by using GTmetrix tool for speed optimization that gives valuable insights on how fast your site loads. One can increase website speed by:

• Enable browser caching
• Reduce call to HTTP
• Use minimal plugins and redirects
• Reduce and optimize file sizes

• Conduct keyword research

Keywords have always been and still are the most important optimization element. These are the most common words or phrases a customer uses when searching for information on your products or services. You can start your keywords research by asking yourself what you would type into google to find a website like yours. Using keywords planner, begin with your industry and location. The tool will then give you a wide range of search items, how often they are searched and the competition over those words. You’ll want to find as many relevant keywords for your business as possible that have low competition but high search numbers. Here are some of the things to improve keywords in your website

• Are directly relevant to your products or services
• They indicate high purchase intent

• Mobile -first approach

About 52% of all website traffic is generally from mobile devices. And having a mobile-friendly site Google takes into consideration and your site ranks higher. Beyond affecting your rankings, mobile friendliness is important as we are using our phones more and more to browse, purchase etc. making your website mobile-friendly means adapting your site for devices with lower bandwidth and smaller screens. Google also use mobile first indexing, so failing to optimize your website for phones and tablets will be needlessly detrimental to your search rankings. Here is what you need to do:

• Use shorter meta titles, which are easier to read on small screens
• Utilize a responsive design so your site adapts to any device
• Avoid long-form content

• Enhance user experience

Optimizing user experience while designing your website will increase its eventual conversion rate. User experience focuses on providing the best content, design and functionality to your online visitors in hopes for them returning to your site or converting into clients. To ensure the best UX, make sure your website is:

• Appear credible and trustworthy
• Strive to make your content accessible to everyone
• Easy to navigate and use
• Adds value for the visitors
• Great content that provides value and touches on every stage of the buyer’s journey.

• Fix technical SEO issues

Technical SEO refers to tools that supervise the SEO of a website and resolve issues as they are encountered. Technical SEO makes it easier for search engines to find your content by improving your website’s structure. Here are some few things to improve the technical SEO for website optimization.

• Use title and meta tags, but don’t duplicate
• Remove less performing content from your site
• Ascertain that your site is mobile friendly
• Use google console to check for any issues with your site indexing and fix them
• Remove the less performing content from your site

• Invest in backlinks

A backlink from another domain to your website is one of the most important signals to Google that your content is authoritative. The higher the number of backlinks to your webpages, the higher they will rank on the SERP’s. Here are some strategies to build quality backlinks

• Track broken backlinks and reclaim them
• Create backlinks from websites similar to your business to improve user intent
• Use resource pages

Creating effective landing pages can be overwhelming for marketers, so you need to create a good landing pages for your website. When designing a landing page, be intentional to simplify your designs whenever possible because it is the first thing potential customers see when clicking ads or search results links. The main purpose of landing pages is converting visitors into customers. Avoid horizontal rules, which can break a visitor’s path, create a balance between variable information and white space.

Here are some of the tips to create a perfect landing page

• Killer headline

Most people concentrate more on how your headline looks and will quickly read the headline more often than diving into the content. Keep your landing page headline and body copy aligned this creates consistency and delivers a clearer message to the page visitors. The header should say exactly what the company offers and it should be short and catchy.

• Call to action

A CTA is the desired results of your landing page, encouraging visitors to do something to complete the journey, be it giving their email or newsletter, purchasing a product etc. Whether it’s a button or form, make it stand out and easy to click on. Use bright color in contrast to the landing page’s main color. It should also include an accountable text that is short and straight to the point with a font size that is visible enough. The CTA button requires its very own section because just like every other element mentioned here, it is crucial to get this right on your landing page

• Incorporate social proof into the page

Social proof is an incredibly powerful way to persuade your user’s to take action. When your landing page is social proof consumers have more access to information than ever before, and they put a lot of stock into what their peers are saying about the brand they use. Therefore, most of the consumers are researching products and services before they engage with your business. If your users have visible proof in the form of reviews, testimonials and real-time purchase from other users they’re highly likely to be the next ones to press the CTA button. Use those items to show visitors that they can join a long list of happy clients when they work with your business.

• Use imagery, videos and other forms of media

Adding images to your landing page is an excellent way to make your page more visually appealing. People want to see what they’re opting into, so adding images and videos to your landing page to show your products and services will persuade potential customers to make a crucial purchase decision.

• Make your landing page mobile -friendly

About 55% of internet users are using mobile phones to browse so it means that if you’re not building landing pages that are mobile optimized for a variety of screen sizes and devices you’re losing out on valuable leads. Also one should ensure that the landing page is well optimized for mobile because if not it could blow up when viewed on anything other than a desktop. So if you aren’t providing the best user experience to your users, you are likely to lose valuable opportunities and leads. One should double-check the quality of your page through mobile device in order to be sure that it is easy to navigate, how fast the landing page is and if everything is easily clickable.

Most people are using mobile devices to access the internet than desktops. A fast website on mobile can greatly improves SEO and conversions.

According to google more than half of all internet traffic is generated from mobile devices, that means if your website is unresponsive and slow you are at risk of not only losing your visitors attention but also undermining your potential reach of new visitors. So if you want to keep mobile users’ attention long enough to generate lead or drive conversions, your mobile website loading speed must improve.

Here are some of the best ways to make your mobile website load faster:

• Minimize your code

Your website has a lot of codes and minifying your code takes out everything that redundant and unnecessary character’s without changing the functionalities and operations. This improves the website loading time. When you deleting the extra part of the code, one can reduce the page weight which helps in speeding up the loading time of the website.

• Simplify your web design

If you use a responsive design, your site will get more attention in form of social shares, which also boost your SEO. An advanced website may look quite impressive, however, the code essential to design it can needlessly overload a website, choose a simple yet original solution that will draw user attention.

• Optimize your images

Images can easily become one of the main speed issues of your site. Unoptimized images will remain unnecessarily large and hard to download, that is why you need to optimize them to increase your website speed. You can optimize these images without compromising with the quality.

• Build accelerated mobile pages (AMP)

Accelerated mobile pages is a project by Google to speed up website on mobile. Activating (AMP) project on your website pages will make it look great while also loading quickly, regardless of devices or distribution platform. AMP uses ultra-minimalistic HTML to reduce the times it takes for content on your mobile page to load. AMP enables fast web page rendering even when the network connection is really slow. Implementing it can significantly increase the users’ convenience and speed up the website loading time.

• Turn browser catching on

Catching is reliable way to speed up a website. You should use an effective catching plugin to serve cached contents to your mobile visitors. Mobile browsers can now ‘recall’ your pages and save the information to your tablet or smartphone for future use this means that they will not have to download all the files from the server again as they already have them stored in the browser. Browser caching can significantly improve the page speed of your website and also for returning users and this in turn will positively influence the way users’ perceive your site. If you are using WordPress, W3total cache plugin is one of the must- have plugins for performance optimization.

• Enable lazy loading

Lazy loading speeds up the initial loading of a site by only loading those images that are within the viewport. Lazy loading can be ideal for long scrolling pages. It loads content from top to bottom of the page and works great if your page has lots of images. This way the user doesn’t have to access the page and the image will load as they come into view. Lazy loading images is all about delaying the loading of images until a user scroll to it. This can improve speed. This technique can be effective in optimizing your page speed and improving the user experience(UX)

CONCLUSION

A faster mobile friendly website can increase traffic and bring new clients and conversions. Speeding up your mobile website should be a top priority if you want to stand out from your competitors.

Today having a business website is extremely important. So creating websites one needs to have high quality web design to achieve success especially in the business world. So having a well-planned website design, you can ensure that you can increase traffic to your website and even generate more leads. Therefore, it is essential to make ourselves familiar with things that can turn off a potential customer from staying on your website. Here are some common issues and how you can avoid them.

• Not optimized for mobile

A research was conducted and almost half of the website traffic comes from mobile users. If your website can not give a mobile experience to people, then you are losing many prospective visitors. Many people will simply exit websites which are not mobile friendly as they cannot browse properly on their phones. Therefore, a website must be mobile friendly and optimized to prevent losing a lot of variable customers and traffic to competitors. In this case a responsive design matter and your site display should work perfectly on all devices including laptops, tablets, smartphones and desktop computers.

• Error pages

The most common error pages say” this page does not exist” or” 404 error “. A customer will click and get the error message, generally an empty page which lead them to backing out of the site. This significantly affect the ranking performance of different search engines. If the website is having this type of error pages then consider redirecting them to the home page or recreating the same content, so that the customers will be taken to where they originally needed and hopefully the more relevant page solve their needs.

• Poor call to action option

 When it comes to CTA they are helpful to direct the customer to the page where they can fill out a contact form or find the product or services they are looking for. So give them clear instructions by creating a call to action button or hyperlinked text that is front and center. When your site doesn’t have clear CTA’s it puts them off from browsing experience and can cause them to leave your site. Without it and its proper function it would be hard for you to have sales or even brand awareness. Meaning you won’t get all those important conversions.

• Lack of social media link buttons

One should never neglect to add social media links buttons on your website. Social media buttons enable visitors to access the business page on social media networks including LinkedIn, Facebook, Instagram, YouTube etc. Once you have your accounts, you need to link them to your website, so more people can find your pages and connect with your company to other people. These can simply make your digital presence grow and reach through engaging consumers with your business more often.

• Slow loading

Customers expect a website to load quickly. If not 40% of consumers abandon a website if it doesn’t load in four seconds. Speed is a factor in your site ranking with search engines. To collect this problem, you need first to find out what exactly is slowing your site down by using website speed testing tools. Here are some fundamentals tips to optimize the speed of your site.

• Page speed report: use the light house tool to check and fix load speed issues
• Optimize your pictures: one should compress your images by using an online image optimizer
• Web hosting
• Using browser catching to reduce how often browser need to reload your pages.

Unstructured information

Your website should contain valuable content that answers the questions of the visitors. Most consumers come to websites for a reason which might be products or services, making a purchase and if they find it hard to locate what they needed they end up leaving your site. To avoid such issues one should make structured content from the perspective of the user’s mindset.

• Inconsistent design

When you have an inconsistent design it confuses the target market which as a result makes them lose interest. When it comes to the website design it should be seamless to allow visitors to move from one page to another with ease. It should offer an intuitive experience without making customers think about what they need to do next. Having a consistent design can strengthen your company’s brand identity, that loyal clients will recognize and really show your customers that you care about the little things.

What is UX ?  User experience design (UX) refers to the way people interact with product, service or system. Also by improving the usability, accessibility and efficiently of user interaction with the website or apps. Here are some of the tactics to follow:

• Improve the page speed: Your website loading speed is very imperative. If it takes longer than 3 seconds to load, 55 percent of the people will leave your app or website. Page loading time also plays a vital role in helping the users decide whether they are going to further visit the site. If they are underserved in terms of user experience for the very first time, there are brighter chances that will ignore your site for future reference also. One of the website user experience best practices is to compress all your images before uploading them to the website. This will significantly improve your website loading speed.
• Make sure your site is responsive on all devices: One should know that enterprise operates in the mobile internet era, and you can’t ignore this fact. Survey’s show that the modern user expects a company’s mobile website to be as good as the desktop. If your website isn’t mobile optimized, users are five times more likely to abandon it. In addition to this, Google started penalizing sites that aren’t optimized for mobile devices, making the need for responsiveness even more crucial. This is probably the single-most valuable way in which you can improve your website usability. Google crawls both your desktop and mobile website and uses both of them to index your website. That means that in terms of SEO a mobile friendly website can help you perform better.
• Catch your 404 errors: None of your clients is going to like 404 errors of their search. Fixing this no found error is a step forward in promising your users a better user experience. When a user approaches a link or an image, they are expecting this link will take them to the next place they want to go. Encountering a 404 error page annoys users and make them rethink spending their time on your website and this will end up making them leaving your site immediately.
• Use attractive CTA: Your visitors already know which information is important and what to focus on your page. CTA’s have to be one of those element. CTA’S that are clearly marked with the action word enable your website users to more easily navigate your site, and get exactly what they want in the location they expect to find it. When you have an attractive CTA it will help in getting the higher conversion and additionally adding to a unique user experience.
• Increase user attention through white space: White spaces makes the content more eligible and also helps the user on other elements of the website. White space helps to smooth things out and gives an elegant look and feel to your webpage. However, it is used to deliver a clear and direct message. It is also associated sophistication as it is considered as a way to organize text and elements. The design background color does not always have to be white. It only needs to be the space between elements of the website. White space adds simplicity and elegance to your webpages.

CONCLUSION

UX is all about designing your website around the user’s point of view to provide delightful user experience. The key to good UX design is making it work for both your users and your platform. A well designed user experience is about leading a user to the data or resources they need, while cutting off everything that might stand in their path. To elevate user’s experience a bit more, keep in mind to consider the above-mentioned points.

Building a landing page is one of the very first step when designing you website. A landing pages will help convert your visitors into leads. The more landing pages you have in your site , the more leads you get. Here are some of the mistakes to avoid in your landing page.

CONFUSING CTA’S

If the motive of a page is to encourage the user to do a specific activity, then it may seem obvious to say they should make that very clear. Most brands common mistakes is to allow their calls to Action to be unfocused. They want to say too much, too soon, and the end result is a confused customer who doesn’t convert. Another thing is using generic CTA’S which do not impress site visitors, but it often lack context about why the person should click. This is one of the easiest landing page mistake to avoid by making sure your CTA is clear and straight to the point.

STOCK PHOTOS

Stock photos can make or break your especially when it comes to your landing pages. When you use stock photos it makes a very unprofessional appearance, If users recognize the same image is being used on a different website. Stock photos can be great for other pages or blog post, but for the landing page that introduces your business to the world, it is wiser to use lifestyle images- where possible, visitors want to see actual people doing what you want them to do with your product or service.

UNFOCUSED DESIGN

Make sure your visitors can immediately locate your form or CTA, If its unclear they’ll be less likely to follow through when it comes to your landing page design, there is a delicate balance to be stuck between not underwhelming or overwhelming the visitor. In the meantime you don’t want to pull all this work into creating the best click-worthy ads that end up leading to dull landing pages.

SLOW PAGE SPEED

Most internet users are mostly impatient, unwilling to wait for a badly design landing page to finish downloading so one need to know that you page should be as fast as possible-every seconds will cost you. A slow site can be a negative ranking factor on Google , making it harder for customers to find you online. If you not sure whether your landing page is optimized, use tools like Google’s page speed insights, It helps you identify the elements that are taking longer to load.

NOT OPTIMIZED FOR MOBILE PHONES

So many landing pages are still not optimized for mobile phones despite great percentage of users now use browsers on their phones and this is crucial way of losing conversion. Before launching your landing page, conduct tests to make sure the page and each of its element renders well on mobile phones. Remember that Google penalizes websites that aren’t mobile friendly.

FAKE TESTIMONIALS

Fake testimonials harm more than good. Most of the time its pretty easy to spot fake testimonials as they are generic and don’t include any specific info as to how your product helped the customer.

DISTRACTING NAVIGATION

Landing page should never have a navigation bar. Too many links in header of your landing page can distract your visitor from the main action that you would like them to take. Navigation bar give your visitors the opportunity to click away from the page and the offer itself. If visitors leave without filling out your form, you won’t collect their contact info and turn them into leads.

CONCLUSION

You can have the best offers, but people won’t convert if they don’t stay on your landing page long enough. Fixing these mistakes will set you on the right path towards building effective landing pages that are certain to fulfill their mission.

Having a website is no longer luxury, but is a necessity for all business whether a small business or a big-size Agency. A strong online presence, particularly a website, can make or break generating revenue. In this case a business needs a website if it wants to be discovered by most of the potential customers. Consider the following top 9 reasons why your business needs a website in 2022.

• Building trust and credibility

As times is passing by most people are adopting searching online for things they want. This makes it important a business to have a website in order to increase its credibility to the company or organization. If you don’t have a website, potential consumers will go to your competitors who have websites and who also offer similar services to yours. If you don’t have a website one can doubt your credibility.  Having a website reassures your potential clients that you’re a legitimate business or company.

• One can showcase their products and services

One can display their offering with features like short video tutorial, featured images to give people a sense of what it feels to enter your physical location. Also publish more info about the products or services in your site to attract potential customers. This increases the average time your customers spend on the website and it might influence their decision to contact you.

• Leads

One of the most reasons you should have a website is to increase the possibility of getting leads. Generating leads means making more people know about your products and services and then convincing them that what you offer is better than those of your competitors. It also increases the sale automatically, and you can have more profits by using the website. Even though website are costly, when used correctly they have a positive ROI.

• Website can attract new customers through Google

In order for you to attract more potential clients the best way is to be visible on google. Social media networks are indexed on Google, and social media posts can be found with the search engines, but having a website offer access to several tools and SEO tactics. SEO is the key to make your business appearance on Google’s main page.

• Organic traffic

Once you have a website it implies that there is a possibility your website may appear in the search results when some searches for a product and service. This gives the opportunity to drastically increase your consumer base significantly.

• A business website makes you look professional

When you have a website is the best platform to showcase your achievements and skills, which helps to look more professional.  Having your own website lets you create an email address which adds a level of professionalism to your business. As of today, most consumers think a website makes your business more credible, more approachable compared to other business that do not have social media platform /profiles.

• Announcements and updates

When you have a website, you can easily keep in touch with your customers and it’s the best key to make updates and notifications to your clients because you are available 24 hours a day. When something is very relevant to them, you have a better chance of upselling them.

• Increase working hours

When you have a website for your business you can continue to work at any time.  If you don’t have a website your business will be closed (due to the working hours) and people will go to your competitors but when you have a website, you will be able to service 24/7. On the site you will be able to view the analytics which will show the progress or performance of your website, which will help you in decision making.

• Digital marketing

If you are planning to probably drive visitors in your website you need to use digital marketing to boost leads and develop your business. To do this effectively, leverage historic traffic that has been going to you site. So, you target the most qualified clients and get the highest return on your ad’s investment. So, it essential to have your website up and operating as soon as possible, even if you don’t intend to run advertisement at the moment.

CONCLUSION

Most people spend more time in the internet and social media platforms, so one should adopt a website for their business in order to increase sales and also expand their business.