It is challenging to make your e-commerce business stand out from the rest. That’s why you should use the best, leveraging and understanding best SEO tools in order to have a successful e-commerce SEO strategy. If you want to see how your site is performing in the search engines, you can use some of the many SEO tools that help you get more insights into your site.

 Here are some of the SEO tools to use:

• Ahrefs

Ahrefs is an outstanding e-commerce SEO tool that can help you with keyword research, competitor’s analysis, link building etc. Ahrefs is helpful when you are trying to understand what links performs well for your page and trying to figure out a trend in your particular niche. SEO experts can’t get enough of Ahrefs site audit feature as it’s the best SEO analysis tool around. This tool highlights what parts of the website that needs improvements to rank better in search engines. The features include:

• Site crawl
• Site audit
• Track key metrics
• A complete all in one e-commerce SEO tool

• SEMrush

SEMrush is the world leading keyword research and competitor analysis service for online marketing and one of the most popular SEO tools on the market. This tool assists you to enhance your site’s status in online search engine. It also looks at where you can use backlinks and even compares your strategy to that of your competitors. One can track their paid ads performance, organic keywords, even their best performing product listing ads. You should consider this tool because you can try out all the advanced features on SEMrush for free for 14 days. The features include:

• Rank tracking
• Local SEO
• Integrations for Google data studios
• Hyper-tracking via zip codes
• Link building

• Moz

Moz provides the best in class SEO management tool, great for all sizes of e-commerce companies. It helps boost the search engine visibility and rank your website. This SEO tool crawls the web, gathers the data and complies it into a report. Whether you are looking for keywords recommendations or a site crawl, Moz is a full-service package. You can get great insights into how your website is performing but also on how to improve it. It enables you to tactically target keywords with the ideal keywords search volume and trouble metrics. The features include:

• Site performance
• Keywords research study
• On-page optimization
• Website efficiency
• Customized reports
• Site crawl
• Link research

• Attracta

Attracta is one of the best SEO tools for e-commerce sites. It helps in boosting search engines rankings and increase traffic to websites. And also increased rankings leads straight to increase traffic for your website and more opportunities for sales and leads. The features include:

• Site map creation tool
• Title and meta descriptions
• SEO audit
• Local SEO services
• Keyword analysis and optimization

• Ubersuggests

It is a tool that can offer you the variety of backlinks needed for a specific keyword to be in the leading 10, the trouble of each keyword, associated keywords and concerns. It allows you to get an idea of strategies that work for your competitors and see how you can apply them better. Ubersuggests offers a list of keywords that you can automatically track and you can add others that interest you. It shows you your rankings over time, both on desktops and mobile. You can also use ubersuggest for SEO audit where it gives you an SEO score with suggestions of changes you can make to improve your score. SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is. It’s a useful SEO tool for e-commerce business. The features include:

• Backlink data
• Social media
• Domain overview
• Top SEO pages
• Content ideas

• Google search console

It is a good tool that you can use to measure your website search traffic and get a comprehensive report on its performance, analyze user search patterns and pinpoint existing website errors. This tool allows you to choose which pages on your website you want the search engines to pick and also eliminate the one’s that you don’t want. It uses search analytics, which helps optimize the content, specific URL’s and submitting the user’s website for indexing. in addition, if there is an issue in your website, it will receive alerts. The features include:

• URL checking
• Scan statistics
• AMP test
• Mobile compatibility
• Page insights
• Search console

• Screaming frog’s

It is an SEO tool that is a website crawler that instantly searches for 404 links and server errors that might harm your website search rankings. It is a popular free tool for analyzing and auditing technical and on page SEO concern. The SEO spider can effectively crawl both huge and small websites, allows you to analyze the results in real-time. Another advantage of screaming frog is that it is integrated with Google analytics and one can easily connect screaming frog’s account to Google analytics API and fetch user data up to 500 URL’s for free. The features include:

• Social media
• Link building
• Technical SEO audit
• Digital PR
• Conversion rate optimization